ABAC Journal: Vol. 40 No. 1 (January - March 2020)

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    Elucidating students' perception of themes employed in business communication
    (Bangkok : Assumption University, 2020) Wei, Eiaoxia ; Ye, Yan
    As mainstream literature in the business communication field has yielded a strong preference toward the specific skills required in the business field, this study aimed to elucidate students’ perceptions of the six main enduring themes, namely, rhetoric, technology, culture, dissemination, motivation, and impression, in current business communication instruction. A questionnaire survey was employed to determine the perceptions of 144 students toward topics they had already studied in a business communication course conducted in an international college in Thailand. Students’ perceptions were also compared with the five widely-used business communication textbooks, as well as the course syllabus being used in the above-mentioned business communication course. The analysis indicated technology as the most controversial theme with regard to the course, the five textbooks, and the students. The findings in this study have both theoretical and practical implications. The study considered the application of theme-based instruction into a business discipline by adopting a top-down approach to research students’ learning from “big ideas”, i.e. themes, rather than a superficial knowledge of a broader range of ideas, information or specific skills.
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    Transformational leadership, workplace spirituality and organizational performance in a restaurant group in Indonesia: a study of the effectiveness of organization development interventions
    This study investigated the effectiveness of organization development interventions on transformational leadership, workplace spirituality and organizational performance at a restaurant group in Indonesia. The study followed an action research design, following the three stages, namely pre-ODI, ODI and post-ODI. Data were analyzed using a mix of quantitative and qualitative data analysis. The organization development interventions were directed at the participating leaders, who ranged from the top to the lower levels of the organization, by means of combining both training and coaching sessions. The results of the study showed that all the observed variables improved significantly except for job performance.