Dissertations

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https://repository.au.edu/handle/6623004553/77

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Now showing 1 - 20 of 54

The influence of authentic leadership on employee engagement in the service sector in Myanmar
(Bangkok : Assumption University, 2024) Aung, Mai Aye Aye; Fukushige, Aya
The effect of organizational justice and perceived organizational support on role stress, organizational commitment and job performance of logistics service providers in Thailand: a path model
(Bangkok: Assumption University, 2019-11) Tadokoro, Yuichi; Varma, Parvathy
The effect of online brand community experience on brand evangelism: a case study of facebook groups for car brands in Thailand
(Bangkok: Assumption University, 2021-09-30) Chainarong Rungruengarporn; Marissa Chantamas
The effect of persuasive messages and behavioral factors on behavioral intention in social marketing campaign
(Bangkok: Assumption University, 2021) Tippawan Lertatthakornkit; Apichart Intravisit
The effect of digital marketing communication and customer relationship management (CRM) on firm and customer performance effectiveness in B2B industrial sector: a study of construction steel manufacturing in Thailand
(Bangkok: Assumption University, 2020-10) Permsin Yongvongphaiboon; Marissa Chantamas
An empirical study of the influence of perceived organizational support and proactive personality on employee engagement: the mediating role of self efficacy and job crafting in Thailand
(Bangkok: Assumption University, 2021-10) Siriwut Rungruang; Issara Suwanragsa
Effect of forwarding eWOM engagement toward the intention to repurchase premium facial skincare products in Bangkok: a case of the line mobile application
(Bangkok: Assumption University, 2023-03) Yossaya Chiyapapharak; Punnaluck Satanasavapak
The impact of health content effectiveness in social media on consumer engagement and brand equity: a study of private hospitals in Thailand
(Bangkok: Assumption University, 2023-05) Nitima Aungatichart; Suppasit Sornsri
The effect of the parasocial relationship with celebrity youtubers towards Thai middle aged viewers’ purchase intentions: the moderator role of self-disclosure and the mediator roles of self-brand connection, and brand trust in product placement context
(Bangkok: Assumption University, 2023-02) Donyawan Chantokul; Marissa Chantamas
Exploring the internal mechanism between top management Commitment, innovation capability, and service performance, moderated by the direction of communication in the Thai hotel industry
(Bangkok : Assumption University, 2022-03) Sudarat Kliangsa-Art; Oentoro, Wanny
The influenced of job demands and authentic leadership on workplace deviant behaviours and job satisfaction: the mediation effect of emotional exhaustion
(Bangkok : Assumption University, 2022-10) Jiayin Ou; Zhuoran, Zhang
Factors that affected brand loyalty in medical aesthetic clinics in Thailand, a conditional process analysis
(Bangkok : Assumption University, 2023-05) Phacharaporn Phijaranakul; Punnaluck Satanasavapak
The moderating effects of gender and generation on personality traits, compulsive buying behavior, and financial behaviors
(Bangkok : Assumption University, 2023-07) Darunee Chalermjirapas; Issara Suwanragsa
The factors driving green innovation adoption in hotel industry in Bangkok, Thailand
(Bangkok : Assumption University, 2022) Phairat Boonsuwan; Bing, Zhu
An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love
(Bangkok : Assumption University, 2021) Worapoj Sirichareechai; Marissa Chantamas
Index futures introduction and spot market volatility: the case of Thai stock market
(Bangkok : Assumption University, 2017) Yanee Leoywanichjalearn; Wisaroot Pariyaprasert
Integrated brand love model: case study premier league fan clubs in Thailand
(Bangkok : Assumption University, 2016-11) Marissa Chantamas; Kriengsin Prasongsukarn
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok
(Bangkok : Assumption University, 2016) Wanwisa Charoennan; Theingi
Informational influence of social network sites on consumer engagement intention: a context of civic engagement
(Bangkok : Assumption University, 2016) Khomson Tunsakul; Thanawan Phongsatha
Testing trading signals using multiple technical indicators: evidence from the Stock Exchange of Thailand
(Bangkok : Assumption University, 2016) Shivathep Srichawla; Nopphon Tangjitprom