AU GSB: Vol. 14, No. 2 (December 2021)
Permanent URI for this collection
Browse
Recent Submissions
1 - 5 of 8
-
ItemFactors affecting college students' intention to use English u-learning in Sichuan, China(Bangkok : Assumption University Press, 2021)This research aimed to evaluate the effects of perceived ease of use, social influence, service quality, perceived usefulness, satisfaction, and attitude toward using and intention to use English u-learning on college students. Research design, data and methodology: This study was a quantitative study and the researcher obtained data for analysis by distributing questionnaires to the target population. the index of Item–Objective Congruence (IOC), pilot test, Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were methods utilized to analyze the data and test research hypotheses proposed. Results: The results showed that perceived ease of use and perceived usefulness of English u-learning, social influence, service quality, and satisfaction had positive direct and/or indirect effect on college students’ intention to use English u-learning. Satisfaction exerted the most significant influence on intention to use English u-learning. However, attitude showed no causal relationship with intention to use English u-learning. Conclusions: For English u-learning system developers, they should focus on improving perceived ease of use, perceived usefulness, and service quality of the system. For system promoters and management of education institutions, they ought to increase social influence of English u-learning and raise students’ satisfaction to improve their intention to use English u-learning.
-
ItemWorkplace diversity influenceon employee retention in organizations duringthe COVID-19(Bangkok : Assumption University Press, 2021)The purpose of this study is to identify the factors influencing workplace diversity on employee retention in organizations during the COVID-19. In this study, the researchers aim to determine which factors will be the most effect on workplace diversity on employee retention in organizations during the COVID-19 variables in this study consisting of Supervisory relationship, perceived organizational support, perceived working climate, peer group interaction, diversity, and inclusion in the workplace engagement, and perceived organizational support. A total of 260 participants, which contain specific characteristics such as designation in human resource and non-human resource, gender, industry sectors, nature of industry, ownership, and age range. Both descriptive statistics and inferential statistics were used in data analysis such as frequency, percentage, mean, standard deviation, and multiple linear regression (MLR) to describe the demographic profile and the causal relationship between variables. In this study, results revealed that perceived working climate (PWC), supervisory relationship (SR), peer group interaction (PGI), and perceived organizational support (POS) have a positive significant effect on diversity and inclusion in the workplace engagement (DIW) at a p-value less than .05, also, diversity and inclusion in the workplace engagement (DIW) and perceived organizational support (POS) have a positive significant effect on employee retention during COVID-19 which all hypotheses support the null hypothesis.
-
ItemAn improvement plan to enhance employee engagement using a needs assessment method: A case study of a company in Thailand(Bangkok : Assumption University Press, 2021)This research employed needs assessment research aims to co-create a development plan to enhance employee engagement. Five variables have been assessed: leadership, communication, collaboration, career advancement, and empowerment. The instrument employed is a structured 25-questions survey. The samples consist of full-time employees of the company (n=60) who are front-line workers and top-level managers. The research site is in Bangkok, Thailand. Key findings showed a significant gap between the current and expected situation on all five variables. According to the PNIModified value, the top three variables indicated the priority needs for improvement: 1). Leadership,2). Career Advancement, and 3). Communication. An improvement plan comprised five short-term and five long-term actions whereby the common focus is on reinforcing the participatory work environment and systems to strengthen connectedness and engagement between the organization, managers and subordinates.
-
ItemThe impact of e-commerce on customer satisfaction and customer loyalty during the COVID-19 pandemic: a quantitative analysis in Thailand(Bangkok : Assumption University Press, 2021)The aim of this study is to identify the impact of e-commerce on customer satisfaction and customer loyalty among online shopping platforms in Thailand during the COVID-19 pandemic. This study analyzes user interface quality, information quality and perceived privacy as factors influencing customer satisfaction and loyalty. The samples (400 respondents) were collected from an online questionnaire by using snowball sampling, convenience sampling as well as stratified random sampling. After gathering the data, it was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. For data analysis, Multiple and Simple Linear Regression analysis methods were applied as well as a Five-Point Likert scale method. This study found that user interface quality, information quality and perceived security have a significant, positive impact on customer satisfaction and loyalty. This study further suggests that in order to gain the loyalty of online customers, the online shopping platforms should focus on other factors e.g., trust, which influence customer satisfaction. Achieving these goals are highly likely to ensure customer loyalty. The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand.
-
ItemDeterminants of student satisfaction on continuing education intention: a case study of private university in Cambodia(Bangkok : Assumption University Press, 2021)The purpose of this study is to examine the impact of determinants of student satisfaction on continuing education intention for a master’s degree at a leading private university, locating in Kampong Cham province, Cambodia. The study was conducted quantitatively and applied the multi-stage sampling technique by employing purposive sampling, simple random sampling, and quotasampling method. A sample size of 600 students from year 1 semester II to year 4 who are studying in various majors in this private university were involved. This study adapted the Confirmatory Factor Analysis (CFA) and the Structural Equation Model (SEM)to identify the relationship and the impact of determinants of student satisfaction on student’s continuing education intention for a master’s degree at a private university. The results revealed that among six determinants of student satisfaction, 4 determinants namely curriculum quality, service facility, teaching quality, and campus life & social integration have significant impact student satisfaction. Moreover, student satisfaction had significantly affected intention for continuing education. Additionally, the most significant determinant of student satisfaction is campus life & social integration, followed by teaching quality, curriculum quality, and service facility, while college administration and financial assistance & tuition costs have no significant impact on student satisfaction.