AU eJIR : Vol. 3, Issue 1 (January-June 2018)

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Now showing 1 - 4 of 4
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    (Digital Production Press, Assumption University, 2018) Wachirawut Bobby Veerathanongdech
    Education reform with technology use has been in the works since the 1997 Constitution of Thailand, but Thai student achievement has not improved overall. This research investigates any influence of Technology Integration barriers that are external and internal to the teacher, on their intention to integrate technology in the classroom. 105 teachers of Thai- curriculum schools were sampled, and their data was collected by Technology Integration Barrier Survey (TIBS). Multiple Linear Regression was used to find relationships between external and internal barriers to teachers’ behavioral intention to integrate technology in the classroom, respectively. The result was teachers did not face strong external or internal barriers, with only a temperate level of intention to integrate technology in the classroom. Internal barriers were found to influence teachers’ intention to integrate technology. This research recommends continued but heightened teacher support and technological leadership training to maintain and bolster technology integration above present levels, and further research to explore other influences on student achievement.
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    An empirical analysis of determinants driving m-commerce adoption in Thailand
    (Digital Production Press, Assumption University, 2018) Ployrawee Yingcharoen
    This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported.
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    Drivers of intentions to purchase shrimp products in Switzerland
    (Digital Production Press, Assumption University, 2018) Suthasinee Saesoo
    The drivers of intention to purchase towards local shrimps products in Switzerland was conducted to examine the relationship between variables; attitude towards local shrimp consumption, attitude towards supporting local agri-business, consumer ethnocentrism, subjective norms, and intention to purchase. In this study, Theory of Reasoned Action (TRA) was applied. One hundred of respondents were asked to complete the questionnaire. Then, the process of analyzing the data was taken. All six hypotheses were tested by Pearson Correlation method and found that all hypotheses were supported. The strongest factor was found to be subjective norms on attitudes towards consuming local shrimp products. The consumers that have been positively influenced by people are more likely to have a good attitude about the products, which leads to the decision to purchase the products in the future. In addition, the positive attitude towards consuming local shrimp products is supported by attitude towards supporting local agribusiness, ethnocentric tendencies, and subjective norms. Therefore, the research also gave some useful suggestions for those who interested in.
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    The karen peoples of Myanmar: an examination of issues Surrounding Karen Communities in Myanmar and the application and implementation of human rights principles and laws
    (Digital Production Press, Assumption University, 2018) Mendiolaza, Gustavo A.
    This paper explores the current and past practices of the government of Myanmar in its attempts to disenfranchise and disempower the sizeable minority of Karen peoples. The Karen, constituting a large community that stretches predominately over the two countries of Thailand and Myanmar is often overlooked because of the lack of readily available information regarding Myanmar in general and the Karen in particular. This paper views the issues that surround the Karen and the human rights violations they have suffered in the past 70 years at the hands of the dominant Burman government. Further, in attempts to tie this to the current Rohingya crisis in Myanmar’s southwest, this paper also intends to use predictive forecasting assessing the future endgame of Naypyidaw, the government of Myanmar.