AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era: Vol. 3, No. 1 (2022)

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Now showing 1 - 5 of 19
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    Factors affecting stock returns, stock return volatility and stock liquidity under the COVID-19 situation: a case study of the banking sector in Shanghai stock market
    (Bangkok : Assumption University Press, 2022) Zhang, Jianlin ; Witsaroot Pariyaprasert ; Nawaporn Vimolphattanatham
    This research aims to test whether the Covid-19 cases and deaths as well as other stock indicators have significant relationships with the stock market return, liquidity and volatility under the banking sector in the Chinese stock market. The researcher applies a quantitative method for the data measurement. The data was collected from several reliable resources such as, Sina news, WHO website and so on. Fixed effect panel regression model is used in this research to test the hypothesis. The regression results indicate that the daily growth in the total number of confirmed cases and the total number of confirmed deaths caused by COVID-19 has no significant effects on the stock market returns and price volatility. The daily growth in the total number of confirmed cases caused by COVID-19 has some significant negative effects on the stock liquidity. Moreover, the trading volume of stocks, Price-Book ratio has significant positive effects on the stock market return, volatility, and negative effects on stock liquidity; while market capitalization has significant positive effects on the stock liquidity, negative effects on stock return volatility. The study indicates that stock market investors should focus more on other factors such as financial ratio (P/E ratio), GDP, interest rate, those relevant indicators might also affect the stock return volatility and stock trading liquidity, as well as affect the return on the stock. Researchers are recommended to understand that Covid-19 pandemic cannot always affect the stock return, stock liquidity and stock price volatility. Moreover, investors can get some ideas about finding good investment opportunities under the covid-19 after reading this research.
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    Impact of Covid-19 on liquidity, profitability, and financial health: a case study of 3 sectors from stock exchange of Thailand
    (Bangkok : Assumption University Press, 2022) Jinnapat Chuencharoen
    Purpose-To test the impact of Covid-19 pandemic on Profitability, Liquidity, and Financial Health on the selected 3 sectors which are Tourism and Leisure Sector, Transportation and Logistics Sector, and Health Care Service Sector of the Stock Exchange of Thailand. Design/methodology/approach-The author uses Wilcoxon MEAN and MEDIAN tests to test the statistically difference between the financial ratios from year 2019 and 2020. The 10 independent variables of financial ratios are ROA, ROE, Net Profit Margin, Acid Test, Current Ratio, Cash Ratio, Operating Cash Flow Ratio, Total Asset Turnover, Debt to Assets Ratio, Debt to Equity Ratio. Findings-The result confirms the hypothesis that there is a significantly different in the result of Tourism and Leisure Sector on ROA, ROE, Net Profit Margin, and Total Asset Turnover. Which represent the dramatically impact of covid-19 on the Profitability and Financial Health of the firm. While there are not significantly different in Transportation and Logistic Sector and Health Care Sector. Research implications-Researcher can use this Wilcoxon test in other sectors Thailand or in other country. The investors are not recommended to invest in the stock under the sector of tourism and leisure sector due to the financial performance which effected by the covid-19 pandemic. However, investors who concentrate on long-term investing in securities may get beneficial opportunities by using the information to forecast the firm’s position and direction. The investors should not be so panic about the performance of companies in other sectors because the financial performances of the companies in those sectors have not been significantly changed from covid-19 pandemic.
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    The factors that influencing the online purchase intentions of furniture through online shopping platforms during the Covid-19 pandemic in Thailand
    (Bangkok : Assumption University Press, 2022) Supanida Taemkongka ; Witsaroot Pariyaprasert ; Charnsid Leelakasemsant
    Purpose – Firstly, this study aims to focus on the customer's online purchase intention of furniture through an online shopping platform which is various in Thailand such as Shopee, Lazada, Facebook marketplace and so on. Secondly, the study measures the factors which can affect the online purchase intention of customers who prefer to shop furniture online which include trust, perceived risk, perceived usefulness, social commerce construct and perceived behavior control during the Covid-19 Pandemic in Thailand. Design/Methodology/Approach – This study used the previous study as reference to conduct the information, a secondary data analysis from the source and conduct the information as a conceptual framework and state the hypothesis for the research. Findings – The online purchase intention is defined as customers' conscious plans to acquire a product as a result of a personal process and an evaluative and normative judgment, people will have their perspective by each person and it has many positive relationships with many factors which can change the direction of customer minds. Research Limitations/Implications – The limited time period it is difficult to access the literature paper and there are many ranges of target respondents, the survey's results may be varied, putting the survey's goal at risk of being missed. Originality/value – The furniture seller of an online shopping platform can use this report as a source, insight to manage the process of their product/service and improve on some pain points to propose the appropriate to satisfy customers.
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    Impacts of the US and China macroeconomic indicator announcements on Cambodia stock market
    This study investigates the impacts of five macroeconomic indicator announcements from the Unit States and China on the volatility of Cambodia Securities Exchange (CSX) index during the period of 2016 to 2021. Generally, it is a well-known fact that a country’s macroeconomic announcement could potentially affect the stock return volatility of another; however, despite decades of research, new small emerging countries remain untouched, unexplored, and may contain new knowledge to learn from. To investigate this subject, E-GARCH model was used as a method to analyze the behavior of volatility of the index upon the releases of selected five unexpected macroeconomic indicator announcements by both the US and China. The findings suggest that CPI, GDP, IP, and BOT announcements released by the US were found to have the greatest influence on the volatility of Cambodia stock index. In comparison, the index reacted only to the announcements related to China’s IP, PMI, and BOT. The contrasting outcomes behavior could be explained by the two countries’ trading relationship with Cambodia, prior research, and issues surrounding the release of China’s macroeconomic announcement.
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    The study of factors that affect job performance during work from home in top 2 e-commerce business in Thailand
    (Bangkok : Assumption University Press, 2022) Kotchanud Laopatumvirot ; Witsaroot Pariyaprasert ; Polpiya Thitivesa
    Since COVID-19 or Coronavirus Disease's first outbroke in China in the last quarter of 2019, it has brought a major change to how people live, work, and survive in the severe condition of the disease. Besides, it drastically affected the economy and many organizations around the world. Many businesses found themselves unable to adjust their operations during the COVID-19. Millions of people had lost their jobs and most businesses had to adjust as quickly as possible during COVID-19, e.g., by shifting traditional work practices to work from home in order to stay afloat. Therefore, the purpose of this study is to explore the factors that affect job performance in e-commerce businesses while employees are working from home. These factors include the physical work environment, work motivation, organizational support in terms of technology, and work stress. The study used a quantitative method, and the target respondents will be specific to those employees who are working in top-ranking 2 e-commerce companies in Thailand. However, the questionnaires were distributed to 230 respondents in the top 2 e-commerce companies in Thailand, but there were 220 employees who responded to the questionnaires. The result of the study showed that there are three independent variables, which are physical work environment, work motivation, and organizational support in terms of technology, that influence job performance in e-commerce businesses during work from home. Conversely, work stress is the only factor that doesn’t influence job performance in this industry.