International Research E-Journal on Business and Economics : Volume 3 Issue 1 2017
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Item Factors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foam(Assumption University Press, 2017) Wisinee SangchanrungFacekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research focused on customers aged 13 – 25 year old who purchased and used Facekute Facial Foam. The survey was conducted online. The research instrument was an online questionnaire and data was collected from sample of 278 experienced customers. The significance and relationships of product quality, reliability, price, and product design on customer satisfaction were analyzed by using the multiple linear regression. The result provided important managerial implications to organic facial form industry to focus on customer satisfaction in order to augment profit.Item Factors affecting customer satisfaction on Brand X green tea: a case study of Bangkok consumers(Assumption University Press, 2017) Tipjaree Chanruechai; Fernando, Maria Socorro Cristina L.This research determines the factors affecting customer satisfaction on Brand X green tea as well as the relationship between independent variables (quality of tea, price, brand image, and health concern) and dependent variable (customer satisfaction). The quantitative method was used in this research. The sampling procedure is non-random snowball sampling. The survey questionnaire is an online questionnaire via social network including Facebook, Line application, and Twitter. The scope of this research includes 385 Bangkokians who have purchased Brand X green tea. The data analysis used a statistical analysis program to perform descriptive, correlation, and multiple linear regression. The research found that the quality of tea is the most significant factor in customer satisfaction. Price and brand image have significant relationships with customer satisfaction. In contrast, health concern has no significant relationship with customer satisfaction on Brand X green tea.Item Factors influencing purchase intention towards a retail clothing company(Assumption University Press, 2017) Charnvudh Vajarodaya; Fernando, Maria Socorro Cristina L.This research aims to investigate the factors affecting purchase intention towards retail clothing store . Four independent variables were selected in this research; perceived service quality, perceived value for money, brand awareness, and celebrity/brand congruencies. To measure the construct of the research instrument, a survey questionnaire was administered and data were collected from sample of 400 respondents who were customers of a retail clothing company, utilizing convenience sampling techniques. The significance and relationships of perceived service quality, perceived value for money, brand awareness, and celebrity/brand congruencies on purchase intention were tested and analyzed using the MLR. The result showed that all independent variables are positive predictors of purchase intention towards a retail clothing company. This result provided important managerial implications to retail’s management to focus on brand awareness to enhance customers’ purchase intention and profitability. Further investigation of the factors contributing to purchase intention such as sale promotion is highly suggested for future studies. Keywords: perceived.Item Factors influencing job satisfaction of Gen X and Gen Y in a financial institution: a case study of global payment service department(Assumption University Press, 2017) Navarat Siwasampattikul; Fernando, Maria Socorro Cristina L.Financial institutions are very competitive and developing its human resources is one of the strategies to make companies strong and competitive. Job satisfaction is one of the key factors that motivate employees to do their best. In this research, data was collected using offline and online questionnaire from 135 employees who currently work at a Global Payment Service Department. The survey included five-point Likert scale to measure four independent variables (participation in decision making, empowerment, reward and recognition and workplace environment) and job satisfaction. The findings indicated that it is important for managers to improve job satisfaction to enhance retention rate and job loyalty.Item Identification of impact of atmospheric attributes upon buying intention of customers in Bhat Bhateni Supermarket in Nepal(Assumption University Press, 2017) Konark Rajbhandari; Apichart IntravisitThe rise of supermarket business through changing consumer’s behavior in the cities of Nepal, atmospheric attributes, as an integrated part of supermarket business, has become a strategic tool in creating persuasive channel in a supermarket. The purpose of this paper is to describe atmospheric attributes of Bhat Bhateni Supermarket in Kathmandu Valley, Nepal and to which the impact made by these attributes towards buying intention of customers of the store. There were 400 questionnaires distributed to the customers who have at least visited Bhat Bhateni Supermarket once. The analysis of Multiple Linear Regression and Simple Linear Regression Analysis was applied to visualize the relation between dependent and independent variables. The findings of the research described the Nepalese consumers’ views on the atmosphere of Supermarket in Kathmandu Valley and to identify the extent to which atmospheric attributes of Kathmandu Valley’s Supermarket has impact upon Nepalese consumers’ buying intention. The researcher suggests room for improvement to the Nepalese marketers who use store surrounding and atmosphere as a marketing tool in Nepal’s supermarket industry. There exist an impact of general interior of the store, store layout or the interior display and human variables of the store. Therefore, the atmospheric attributes play a key role in the success of supermarket.Item Factors influencing customer purchase intention of fitness center membership:a case study of MBA students at Assumption University city campus(Assumption University Press, 2017) Nanthana RujiramoraThe increase of fitness center market attracts the investors as the health conscious trend of Thais that boom in last couple years. Numerous new health care businesses are coming to the industry. To keep the leader status in the industry and achieve business goal by increasing profit, the existing companies need to know their customers very well and serve their needs completely. This study aims to determine which factors and criteria influence customer intention to purchase in fitness center membership in central Bangkok area which has three brands , namely Fitness First, TRUE Fitness and Virgin Active. The variables in this conceptual framework are purchase intention (dependent variable) and number of branches, brand image, activity class, facility, staff service quality, price and demographic factors (independent variable). This present study uses quantitative research method and used data gathered from survey questionnaire from 152 respondents who are MBA students at Assumption University City Campus. The multiple linear regression is used for analyzing the statistical relationship between independent variables and dependent variable. The results of the study shows that price is the most influencing factor toward customer purchase intention in fitness center membership, followed by facility and number of branches. The management team can use this results for improving their products and services to be top of mind brand and compete in the intense competition.Item Measuring patients' perceived hospital service quality: a case study of Nepal's Private Hospital(Assumption University Press, 2017) Anupama Rajbhandari; Apichart IntravisitWith the shift in focus to patient recognizing healthcare to be different compared to other services, service quality measurement needs to be tuned specifically to healthcare. The purpose of this paper is to describe hospital service quality of Nepal's private hospital as perceived by Nepalese patients and to which patients’ satisfaction of health service quality impact upon their behavioral intention. Descriptive survey study design was adopted for this study. Survey method and 400 questionnaires were distributed to the outpatient. Only four private hospitals were evaluated in Kathmandu City. The data was analyzed using simple linear regression Analysis was applied to envisage the relation between dependent and independent variables. The researcher found that there exists a correlation between customer satisfaction and behavioral intention. Also, hospital service quality has an impact upon customer satisfaction. From the findings the researcher concludes to develop the right approaches personalization need to be improved which stabilizes the system appropriately and be contextualized to the true environment of the Nepalese consumers. Healthcare provider and hospital management should allocate the effort towards personalization to maximize patient satisfaction and to improve the perceived quality of healthcare services.Item Using WBL as ODI to improve work environment and well-being of employee(Assumption University Press, 2017) Kijchai ChotikamankongThis research is influenced from visiting workplace of SC Siam Supply and Sounds. Work environment and well-being of employees of organization are interesting and there is an opportunity of developing the set two areas. The objectives of research comprise of three; 1) To determine the current situation of work environment and well-being of employees. 2)To identify and using WBL as ODI to improve work environment and well-being of employee and 3) To compare the difference between pre-ODI and post-ODI. Data collection techniques of this study contains with survey, observation and interview while respondents are employees of production department. The OD interventions were based from Whole Brain Literacy model and implemented as four steps of ODIs, consisting of 1) awareness 2) idea creation 3) action and 4) sustainable.