Now showing items 52-71 of 113

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    Market timing Diebold-Mariano test and leading indicators for prediction model 

    Suppanunta Romprasert (Assumption University, 2009)
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    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...
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    Money management in University students 

    Malinee Ronapat (Assumption University, 2005)

    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.
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    A multi-faceted framework for subsidiary evolution - a review of multinational subsidiary research 

    Nichanan Sakolvieng (Assumption University, 2016)

    This article provides an exploratory view on subsidiary evolution. Drawing upon extant multinational subsidiary research, a multi-faceted framework for subsidiary evolution is introduced to examine the process of roles and charters development in a foreign multinational subsidiary. In particular, the proposed framework comprises factors from three different levels—corporate-, subsidiary-, and host country-level factors—that influence the development process. The dynamic nature and the interplay of these factors are considered important to the ...
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    Online shopping behavior : a study of consumers in Bangkok 

    Pornthep Cheawkamolpat (Assumption University, 2009)
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    Ownership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011 

    Charnsid Leelakasemsant (Assumption University, 2014)

    Impacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and ...
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    Perceived customer loyalty toward green hotels : a study of international tourists in the Sourth of Thailand 

    Nontipak Pianroj (Assumption University, 2012)

    The purpose ofthis study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand. The results illustrated that destination image ha!;! significant and positive relationships with customer satisfaction, which influences both attitudinal loyalty and behavioral loyalty toward the south ofThailand. Moreover, green image and ...
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

    Potjanee Muangsillapasart; Patricia Arttachariy, jt. auth. (Assumption University, 2005)

    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching ...
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    Purchasing behavior or organic food consumers 

    Patricia Arttachariya (Assumption University, 2009)
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    Relationships between locations vs building characteristics on serviced apartment rent : Bangkok CBD studies 

    Sonthya Vanichvatana (Assumption University, 2006)

    This research investigates and compares relationships between both locations and building characteristics on rent of apartments and serviced apartments. The 3 case studies investigated are in Bangkok CBD (Central Business Districts). Instead of using focused analysis on either location or buildings with mass data analysis, the study applies case studies which allow the benefit of cross investigation of both factors. The results show that to judge for rents, one cannot use either location or number of ...
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    Servant and transformational leadership : a study on teachers in Montfort schools in India 

    Madavana, Joy (Assumption University, 2012)

    Studies have generally shown positive correlations between supportive leadership and organizational citizenship behaviors. Servant and transformational leadership are espoused as valid theories of organizational leadership but lack crucial empirical support in the educational organizations. Therefore, the current study . endeavored to advance empirical support for this emerging approach to leadership and how its influence can increase better OCB among teachers. This dissertation examined the relationships among servant and ...
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    Service quality in administrative departments of private universities in Thailand : strategies and recommendations 

    Krisana Kitcharoen (Assumption University, 2004)

    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of ...
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    Strategic human resource management in Thailand 

    Somchart Visitchaichan (Assumption University, 2004)

    The purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources ...
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    Thai consumers' perception and attitude toward the quality of Chinese brand television sets 

    Ran, Ting Ting (Assumption University, 2008)

    This study examines the relationship between extrinsic cues, intrinsic cues and Thai consumers' perception and attitude toward the quality of Chinese brand television sets. The data for this study were collected through personal inten4.ews in five hypermarkets and five department stores in Bangkok from October 2007 to January 2008. The research results indicated that there are relationships between all extrinsic cues (country of origin, brand and price) and intrinsic cues (appearances, picture quality and sound ...
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    Thai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia 

    Korbchai Tantivorakulchai (Assumption University, 2014)

    The purpose of this study is to investigate the underlying factors for Thai students' destination choice as well to explain the relationship between the influencing factors and decision making process of Thai students. Push and pull factors were used to explain the motivation underpinning students' choice of study destination. A total of 660 self-administered questionnaires were distributed using convenience sampling at OCSC International Education Expo 2013, organized by the Office of Civil Service Com- mission (OCSC), on 2 ...
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    The acceptance of cosmetic surgery : a study on Thai women in Bangkok 

    Wareerath Akkalatham (Assumption University, 2013)

    The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study ...
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