Now showing items 59-78 of 113

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    Perceived customer loyalty toward green hotels : a study of international tourists in the Sourth of Thailand 

    Nontipak Pianroj (Assumption University, 2012)

    The purpose ofthis study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand. The results illustrated that destination image ha!;! significant and positive relationships with customer satisfaction, which influences both attitudinal loyalty and behavioral loyalty toward the south ofThailand. Moreover, green image and ...
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

    Potjanee Muangsillapasart; Patricia Arttachariy, jt. auth. (Assumption University, 2005)

    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching ...
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    Purchasing behavior or organic food consumers 

    Patricia Arttachariya (Assumption University, 2009)
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    Relationships between locations vs building characteristics on serviced apartment rent : Bangkok CBD studies 

    Sonthya Vanichvatana (Assumption University, 2006)

    This research investigates and compares relationships between both locations and building characteristics on rent of apartments and serviced apartments. The 3 case studies investigated are in Bangkok CBD (Central Business Districts). Instead of using focused analysis on either location or buildings with mass data analysis, the study applies case studies which allow the benefit of cross investigation of both factors. The results show that to judge for rents, one cannot use either location or number of ...
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    Servant and transformational leadership : a study on teachers in Montfort schools in India 

    Madavana, Joy (Assumption University, 2012)

    Studies have generally shown positive correlations between supportive leadership and organizational citizenship behaviors. Servant and transformational leadership are espoused as valid theories of organizational leadership but lack crucial empirical support in the educational organizations. Therefore, the current study . endeavored to advance empirical support for this emerging approach to leadership and how its influence can increase better OCB among teachers. This dissertation examined the relationships among servant and ...
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    Service quality in administrative departments of private universities in Thailand : strategies and recommendations 

    Krisana Kitcharoen (Assumption University, 2004)

    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of ...
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    Strategic human resource management in Thailand 

    Somchart Visitchaichan (Assumption University, 2004)

    The purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources ...
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    Thai consumers' perception and attitude toward the quality of Chinese brand television sets 

    Ran, Ting Ting (Assumption University, 2008)

    This study examines the relationship between extrinsic cues, intrinsic cues and Thai consumers' perception and attitude toward the quality of Chinese brand television sets. The data for this study were collected through personal inten4.ews in five hypermarkets and five department stores in Bangkok from October 2007 to January 2008. The research results indicated that there are relationships between all extrinsic cues (country of origin, brand and price) and intrinsic cues (appearances, picture quality and sound ...
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    Thai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia 

    Korbchai Tantivorakulchai (Assumption University, 2014)

    The purpose of this study is to investigate the underlying factors for Thai students' destination choice as well to explain the relationship between the influencing factors and decision making process of Thai students. Push and pull factors were used to explain the motivation underpinning students' choice of study destination. A total of 660 self-administered questionnaires were distributed using convenience sampling at OCSC International Education Expo 2013, organized by the Office of Civil Service Com- mission (OCSC), on 2 ...
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    The acceptance of cosmetic surgery : a study on Thai women in Bangkok 

    Wareerath Akkalatham (Assumption University, 2013)

    The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study ...
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    The antecedents of online purchase intention among Thai consumers 

    Theingi; Aung, Cho Mo, jt. auth. (Assumption University, 2009)
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    The comparison of pricing performances between cost of carry model and imperfect market model 

    Yaowaluk Techarongrojwong (Assumption University, 2008)

    Choosing the right pricing approach is the key to deriving the true derivatives prices. This paper aims to compare the pricing performance of the cost of carry model and the imperfect market model in pricing the SET 50 index futures prices. This study replicates the study of Wang (2007) that compares the futures pricing performances of the cost of carry model and the imperfect market model in the Stock Exchanges of Japan, Hong Kong, Korea, and Taiwan. By using the mean percent- age errors and the mean absolute ...
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    The determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model 

    Treerapot Kongtoranin (Assumption University, 2013)

    This study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating ...
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    The determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand 

    Tanawat Teepapal (Assumption University, 2013)

    This study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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    The development and measurement of different service quality models 

    Sirion Chaipoopirutana (Assumption University, 2008)

    This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search engines (adapted from SERVQUAL), and perceptions of educational service quality (adapted from SERVPERF). The author presents and discusses the basis of development of each service model, service quality structures, and element of each service industry. Finally, the implications for service quality model improvement ...
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    The different amenities provided in apartments and serviced apartmants 

    Sonthya Vanichvatana (Assumption University, 2006)

    Serviced residences by way of apartments and serviced apartments have proliferated around the world including Thailand for the past decades. Although both businesses have been a major attraction for real estate investors, there is still a lack of clarity in terms of the different amenities and services provided. Data was collected from 271 apartments in the central business district of Bangkok from eight districts that were grouped into three zones. Seven types of amenities were ranked the highest in all three sets ...