Now showing items 68-87 of 113

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    Thai consumers' perception and attitude toward the quality of Chinese brand television sets 

    Ran, Ting Ting (Assumption University, 2008)

    This study examines the relationship between extrinsic cues, intrinsic cues and Thai consumers' perception and attitude toward the quality of Chinese brand television sets. The data for this study were collected through personal inten4.ews in five hypermarkets and five department stores in Bangkok from October 2007 to January 2008. The research results indicated that there are relationships between all extrinsic cues (country of origin, brand and price) and intrinsic cues (appearances, picture quality and sound ...
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    Thai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia 

    Korbchai Tantivorakulchai (Assumption University, 2014)

    The purpose of this study is to investigate the underlying factors for Thai students' destination choice as well to explain the relationship between the influencing factors and decision making process of Thai students. Push and pull factors were used to explain the motivation underpinning students' choice of study destination. A total of 660 self-administered questionnaires were distributed using convenience sampling at OCSC International Education Expo 2013, organized by the Office of Civil Service Com- mission (OCSC), on 2 ...
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    The acceptance of cosmetic surgery : a study on Thai women in Bangkok 

    Wareerath Akkalatham (Assumption University, 2013)

    The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study ...
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    The antecedents of online purchase intention among Thai consumers 

    Theingi; Aung, Cho Mo, jt. auth. (Assumption University, 2009)
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    The comparison of pricing performances between cost of carry model and imperfect market model 

    Yaowaluk Techarongrojwong (Assumption University, 2008)

    Choosing the right pricing approach is the key to deriving the true derivatives prices. This paper aims to compare the pricing performance of the cost of carry model and the imperfect market model in pricing the SET 50 index futures prices. This study replicates the study of Wang (2007) that compares the futures pricing performances of the cost of carry model and the imperfect market model in the Stock Exchanges of Japan, Hong Kong, Korea, and Taiwan. By using the mean percent- age errors and the mean absolute ...
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    The determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model 

    Treerapot Kongtoranin (Assumption University, 2013)

    This study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating ...
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    The determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand 

    Tanawat Teepapal (Assumption University, 2013)

    This study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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    The development and measurement of different service quality models 

    Sirion Chaipoopirutana (Assumption University, 2008)

    This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search engines (adapted from SERVQUAL), and perceptions of educational service quality (adapted from SERVPERF). The author presents and discusses the basis of development of each service model, service quality structures, and element of each service industry. Finally, the implications for service quality model improvement ...
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    The different amenities provided in apartments and serviced apartmants 

    Sonthya Vanichvatana (Assumption University, 2006)

    Serviced residences by way of apartments and serviced apartments have proliferated around the world including Thailand for the past decades. Although both businesses have been a major attraction for real estate investors, there is still a lack of clarity in terms of the different amenities and services provided. Data was collected from 271 apartments in the central business district of Bangkok from eight districts that were grouped into three zones. Seven types of amenities were ranked the highest in all three sets ...
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    The effect of bundle frame on purchase intention and customer's reservation price 

    Issara Titheesawad; Phassawan Suntraruk (Assumption University, 2008)

    This paper examined the influence of bundle frame, the presentation format of products within the bundle, on customers purchase intention and reservation price. The results from a laboratory experiment indicated that purchase intention was higher when the bundle price was presented in segre- gated form than an integrated one. However, presenting discounted price in segregated form posed negative impact on customers reservation price. In a segregated price framing, the discount prices of individual products ...
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    The effect of restaurant attributes on customers' overall perception and return patronage : 

    Batra, Adarsh; Ramapuram, Thresi Emmanue, jt. auth. (Assumption University, 2006)

    The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and ...
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    The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention 

    Issara Titheesawad; Thongdee Kijbooncho, jt. auth. (Assumption University, 2004)

    This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels ...
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    The effects of virtual communities on brand equity 

    Punnaluck Satanasavapak (Assumption University, 2010)
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    The external ties of boards of directors and the execution of directors' function 

    Issara Titheesawad (Assumption University, 2012)

    The present paper examined the influence of the external network ties of boards of directors on their execution of the monitoring, advising, and environmental scanning function. The results from multiple regression analysis indicated that the external ties of boards of directors did not decrease directors' involvement and contribution on the focal firm's board; rather such ties enhance the execution of directors' function. Ties pro- vided opportunities for directors to scan the external environment and acquire knowledge ...
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    The firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010 

    Chanasit Thanathawee (Assumption University, 2013)

    Studies conducted in developed countries have dominated the literature on the detenninants of dividend payment. Nonetheless, there is much variation in corporate governance between developed and developing countries. The primary objective of this study is to explore the effect of firm characteristics and corporate governance factors on dividend payment in Thailand. The conceptual model in this study integrates important elements which affect the dividend payment, testing firms listed on the Stock Ex- change of Thailand (SET) ...