Now showing items 37-56 of 113

  • Thumbnail

    Ethnocentrism and its influence on intention to purchase domestic products : a study on Thai consumers in the central business district of Bangkok 

    Onvara Vadhanavisala (Assumption University, 2014)

    The purpose of this study was to study ethnocentrism and its influence on intention to purchase domestic products of consumers in the central business district of Bangkok. A total of 400 respondents, aged 25-60 years old in Bangkok's central business district area (CBD); early Sukhumvit, Phayathai, Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via convenient sampling technique. The results showed that consumer ethnocentrism has an influence on intention to purchase domestic ...
  • Thumbnail

    Evaluating the performance of Thai equity funds 

    Ekkachai Boonchuaymetta (Assumption University, 2008)

    The focus of this study is to evaluate the performance of selected 48 open-ended equity mutual fonds in Thailand during the year 2003 through 2007. Four performance measures are used, the Treynor measure, the Sharpe measure, the Jensen measure, and Treynor-Mazuy measure. The empirical results reveal limited ability of mutual fand managers in both selecting undervalued stocks and forecasting the market correctly. Based on the market timing techniques of'Jreynor-Mazuy model, only ten mutual funds present significant ...
  • Thumbnail

    Factors affecting british expatriates' adjustment in Thailand 

    Yanida Siamwalla (Assumption University, 2013)

    Building on literature relating to expatriate adjustment, this study attempted to identify factors that affect individualistic expatriate responses to cross-cultural adjustment in a collectivist culture. This study examines empirically the degree to which 387 British expatriates have adjusted themselves in terms of interaction, general/cultural and work adjustment in Thailand. It also analyzes the expatriates' adjustment antecedents which are personal factors, work related factors and cultural factors. Multiple regression ...
  • Thumbnail
  • Thumbnail

    Financial structures of the manufacturing corporate sector of Thailand around economic crisis : a decomposition measure approach 

    Saha, Gour C. (Assumption University, 2003)

    This paper describes an investigation into the financial structure of the manufacturing corporate sector of Thailand before and after the economic crisis. The structure is important for financial statement analysts who are often concerned with changes over time in the relative shares of the financial statement items. Decomposition analysis has been used for measuring the relative shares. It is found that the decomposition measures are higher after the economic crisis. The total liabilities decomposition measure was found ...
  • Thumbnail
  • Thumbnail

    The Impact of Individual Level Cultural Value Orientation as A Moderator of Seller Influence Tactics, Relationship Quality, and Customer Loyalty 

    Veerasak Prasertchuwong (Assumption University, 2015)

    As competitions in marketing intensify and many marketers offer products that are similar, salespersons are forced to adapt their marketing strategies to survive. Relationship marketing has become the suitable strategy that salespersons employ to cope with this situation. Nevertheless, each and every customer is unique, so a better understanding of customers at the individual level is essential. Thus, this research examined the effects of cultural value orientations of customers at the individual level on the relationship between seller influence ...
  • Thumbnail

    Impact of perceived service on brand image and repurchase intentions of Thai passengers towards low cost carriers 

    Shanyalak Sangkatat Na Ayutthaya (Assumption University, 2013)

    Since the application of the Open Sky Policy in 2002, Low Cost Carriers (LCCs) have been gaining a progressive market share in Thailand. However the numbers of academic researchers in this field are limited, the researcher hence focused on Thai passengers traveling on LCCs to explore new knowledge. Based on a comprehensive literature review, the conceptual model investigated whether the perceived service quality affects airline brand image and repurchase intention of Thai passengers was developed and tested in LCCs sector. ...
  • Thumbnail
  • Thumbnail

    Impulse purchasing behavior ; a study on hypermarket customers in Bangkok 

    Joseph, Bipin Charithavely (Assumption University, 2010)
  • Thumbnail

    Inflation hedging characteristics of housing markets in Thailand 

    Annop Peungchuer (Assumption University, 2006)

    Property has been traditionally perceived as a good hedge against inflation. Extensive empiri- cal researches have been undertaken to prove whether properties hedge against inflation in different countries. This paper explores the relationship between inflation and returns in the housing markets in Thailand. Only the appreciation component, not income, of housing market returns is taken into account due to the limitations of data. Inflation is decomposed into expected and unexpected inflation. As expected inflation ...
  • Thumbnail

    Insuring loss from hazardous substances during road transportation in Thailand 

    Angsana Channak (Assumption University, 2010)
  • Thumbnail

    International business adaptation : a study on Thai exporters 

    Chawit Chaikittisilpa (Assumption University, 2006)

    This study uses multiple regression analysis to examine credibility and benevolence of manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s business adaptation in an international relationship. Results based on a sample of one hundred Thai industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence, credibility and commitment, commitment and business adaptation. By using split-group analysis and Chow-test, moderating effects ...
  • Thumbnail

    Investment in gold : an alternative for Thai investors 

    Malinee Ronapat (Assumption University, 2007)

    This paper investigates the movement of gold prices from 1981 to 2007 in the developing mar- ket of Thailand. h adopu summary statistics, · price index and exponential smoothing average tech- niques to explore the short and long-term investment strategies in gold. The .findings suggest that Thai investors should buy during the first six months of the year and sell in December to obtain maximum return. It is also suggested that the longer the investment horizon, the more apparent iJ the associated return and risk.
  • Thumbnail

    Long term behavior of stock return and the U.S. quantitative announcement : evidence in Thailand 

    Yaowaluk Techarongrojwong; Witsaroot Pariyapraser, jt. auth. (Assumption University, 2012)

    This study examines the impact of the U.S. Quantitative Easing announcement on the stock market in Thailand. Many previous studies examine the effect of U.S. monetary policy announcement on the stock market in the other countries with a narrowly examined period. This study focuses on the long term behavior of the stock return in Thailand, so the examined period (event window) is expanded to Day -10 through Day 30. Two Quantitative Easing announcements are examined with 309 firm-announcement observations for the an- nouncement ...
  • Thumbnail
  • Thumbnail

    Market timing Diebold-Mariano test and leading indicators for prediction model 

    Suppanunta Romprasert (Assumption University, 2009)
  • Thumbnail

    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...
  • Thumbnail

    Money management in University students 

    Malinee Ronapat (Assumption University, 2005)

    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.
  • Thumbnail

    A multi-faceted framework for subsidiary evolution - a review of multinational subsidiary research 

    Nichanan Sakolvieng (Assumption University, 2016)

    This article provides an exploratory view on subsidiary evolution. Drawing upon extant multinational subsidiary research, a multi-faceted framework for subsidiary evolution is introduced to examine the process of roles and charters development in a foreign multinational subsidiary. In particular, the proposed framework comprises factors from three different levels—corporate-, subsidiary-, and host country-level factors—that influence the development process. The dynamic nature and the interplay of these factors are considered important to the ...