Now showing items 48-67 of 113

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    Insuring loss from hazardous substances during road transportation in Thailand 

    Angsana Channak (Assumption University, 2010)
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    International business adaptation : a study on Thai exporters 

    Chawit Chaikittisilpa (Assumption University, 2006)

    This study uses multiple regression analysis to examine credibility and benevolence of manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s business adaptation in an international relationship. Results based on a sample of one hundred Thai industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence, credibility and commitment, commitment and business adaptation. By using split-group analysis and Chow-test, moderating effects ...
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    Investment in gold : an alternative for Thai investors 

    Malinee Ronapat (Assumption University, 2007)

    This paper investigates the movement of gold prices from 1981 to 2007 in the developing mar- ket of Thailand. h adopu summary statistics, · price index and exponential smoothing average tech- niques to explore the short and long-term investment strategies in gold. The .findings suggest that Thai investors should buy during the first six months of the year and sell in December to obtain maximum return. It is also suggested that the longer the investment horizon, the more apparent iJ the associated return and risk.
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    Long term behavior of stock return and the U.S. quantitative announcement : evidence in Thailand 

    Yaowaluk Techarongrojwong; Witsaroot Pariyapraser, jt. auth. (Assumption University, 2012)

    This study examines the impact of the U.S. Quantitative Easing announcement on the stock market in Thailand. Many previous studies examine the effect of U.S. monetary policy announcement on the stock market in the other countries with a narrowly examined period. This study focuses on the long term behavior of the stock return in Thailand, so the examined period (event window) is expanded to Day -10 through Day 30. Two Quantitative Easing announcements are examined with 309 firm-announcement observations for the an- nouncement ...
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    Market timing Diebold-Mariano test and leading indicators for prediction model 

    Suppanunta Romprasert (Assumption University, 2009)
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    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...
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    Money management in University students 

    Malinee Ronapat (Assumption University, 2005)

    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.
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    A multi-faceted framework for subsidiary evolution - a review of multinational subsidiary research 

    Nichanan Sakolvieng (Assumption University, 2016)

    This article provides an exploratory view on subsidiary evolution. Drawing upon extant multinational subsidiary research, a multi-faceted framework for subsidiary evolution is introduced to examine the process of roles and charters development in a foreign multinational subsidiary. In particular, the proposed framework comprises factors from three different levels—corporate-, subsidiary-, and host country-level factors—that influence the development process. The dynamic nature and the interplay of these factors are considered important to the ...
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    Online shopping behavior : a study of consumers in Bangkok 

    Pornthep Cheawkamolpat (Assumption University, 2009)
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    Ownership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011 

    Charnsid Leelakasemsant (Assumption University, 2014)

    Impacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and ...
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    Perceived customer loyalty toward green hotels : a study of international tourists in the Sourth of Thailand 

    Nontipak Pianroj (Assumption University, 2012)

    The purpose ofthis study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand. The results illustrated that destination image ha!;! significant and positive relationships with customer satisfaction, which influences both attitudinal loyalty and behavioral loyalty toward the south ofThailand. Moreover, green image and ...
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

    Potjanee Muangsillapasart; Patricia Arttachariy, jt. auth. (Assumption University, 2005)

    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching ...
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    Purchasing behavior or organic food consumers 

    Patricia Arttachariya (Assumption University, 2009)
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    Relationships between locations vs building characteristics on serviced apartment rent : Bangkok CBD studies 

    Sonthya Vanichvatana (Assumption University, 2006)

    This research investigates and compares relationships between both locations and building characteristics on rent of apartments and serviced apartments. The 3 case studies investigated are in Bangkok CBD (Central Business Districts). Instead of using focused analysis on either location or buildings with mass data analysis, the study applies case studies which allow the benefit of cross investigation of both factors. The results show that to judge for rents, one cannot use either location or number of ...
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    Servant and transformational leadership : a study on teachers in Montfort schools in India 

    Madavana, Joy (Assumption University, 2012)

    Studies have generally shown positive correlations between supportive leadership and organizational citizenship behaviors. Servant and transformational leadership are espoused as valid theories of organizational leadership but lack crucial empirical support in the educational organizations. Therefore, the current study . endeavored to advance empirical support for this emerging approach to leadership and how its influence can increase better OCB among teachers. This dissertation examined the relationships among servant and ...
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    Service quality in administrative departments of private universities in Thailand : strategies and recommendations 

    Krisana Kitcharoen (Assumption University, 2004)

    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of ...
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    Strategic human resource management in Thailand 

    Somchart Visitchaichan (Assumption University, 2004)

    The purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources ...