Now showing items 74-93 of 113

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    The determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model 

    Treerapot Kongtoranin (Assumption University, 2013)

    This study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating ...
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    The determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand 

    Tanawat Teepapal (Assumption University, 2013)

    This study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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    The development and measurement of different service quality models 

    Sirion Chaipoopirutana (Assumption University, 2008)

    This article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search engines (adapted from SERVQUAL), and perceptions of educational service quality (adapted from SERVPERF). The author presents and discusses the basis of development of each service model, service quality structures, and element of each service industry. Finally, the implications for service quality model improvement ...
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    The different amenities provided in apartments and serviced apartmants 

    Sonthya Vanichvatana (Assumption University, 2006)

    Serviced residences by way of apartments and serviced apartments have proliferated around the world including Thailand for the past decades. Although both businesses have been a major attraction for real estate investors, there is still a lack of clarity in terms of the different amenities and services provided. Data was collected from 271 apartments in the central business district of Bangkok from eight districts that were grouped into three zones. Seven types of amenities were ranked the highest in all three sets ...
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    The effect of bundle frame on purchase intention and customer's reservation price 

    Issara Titheesawad; Phassawan Suntraruk (Assumption University, 2008)

    This paper examined the influence of bundle frame, the presentation format of products within the bundle, on customers purchase intention and reservation price. The results from a laboratory experiment indicated that purchase intention was higher when the bundle price was presented in segre- gated form than an integrated one. However, presenting discounted price in segregated form posed negative impact on customers reservation price. In a segregated price framing, the discount prices of individual products ...
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    The effect of restaurant attributes on customers' overall perception and return patronage : 

    Batra, Adarsh; Ramapuram, Thresi Emmanue, jt. auth. (Assumption University, 2006)

    The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and ...
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    The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention 

    Issara Titheesawad; Thongdee Kijbooncho, jt. auth. (Assumption University, 2004)

    This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels ...
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    The effects of virtual communities on brand equity 

    Punnaluck Satanasavapak (Assumption University, 2010)
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    The external ties of boards of directors and the execution of directors' function 

    Issara Titheesawad (Assumption University, 2012)

    The present paper examined the influence of the external network ties of boards of directors on their execution of the monitoring, advising, and environmental scanning function. The results from multiple regression analysis indicated that the external ties of boards of directors did not decrease directors' involvement and contribution on the focal firm's board; rather such ties enhance the execution of directors' function. Ties pro- vided opportunities for directors to scan the external environment and acquire knowledge ...
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    The firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010 

    Chanasit Thanathawee (Assumption University, 2013)

    Studies conducted in developed countries have dominated the literature on the detenninants of dividend payment. Nonetheless, there is much variation in corporate governance between developed and developing countries. The primary objective of this study is to explore the effect of firm characteristics and corporate governance factors on dividend payment in Thailand. The conceptual model in this study integrates important elements which affect the dividend payment, testing firms listed on the Stock Ex- change of Thailand (SET) ...
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    The impact of age on knowledge diffusion dynamics 

    Fang, Chih-Cheng (Assumption University, 2011)
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    The impact of information announcements on stock volatility 

    Ezenwa Sidney, Ahiwe (Assumption University, 2012)

    Information is vital for everyday life. It affects investor's perception of what stock investment to under- take in the stock market. Reacting to an announcement depends on how much impact the announcement is meant to have on the market. This research aims to determine the impact of both foreign and domestic key macroeconomic and microeconomic announcements on stock volatility of the Stock Exchange of Thailand. The research was conducted on eight industries which comprises of27 sectors and over 500 stocks in these sectors. ...
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    The importance of resource-based view in export performance of SMEs in Thailand 

    Theingi; Purchase, Sharo, jt. auth. (Assumption University, 2004)

    This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also highlights the important link between variety of firm resources and export performance.
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    The importance-performance analysis of service quality in administrative departments of private universities in Thailand 

    Krisana Kitcharoen (Assumption University, 2004)

    Service quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. ...
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    The influence of customer experience on behavioral response in lifestyle centers in Bangkok 

    Amornrat Pattarakitham (Assumption University, 2013)

    The purpose of this paper is to explore the influence of customer experience on consumer behav- ior towards lifestyle centers in Bangkok using the Stimulus-Organism-Response (S-0-R) model. In addition, the influences of the stimuli such as mall environment, customer-to-customer interaction, and mall tenant mix (variety), on behavioral response (revisit intention and desire to stay) were found in this study. A self-administered questionnaire was employed to collect data from customers who had visited lifestyle centers in Bangkok ...
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    The influences of the big five personality traits, virtual brand community motives and virtual brand community uses on virtual brand community engagement 

    Punnaluck Satanasavapak (Assumption University, 2012)

    The brand community has become a popular research topic among research scholars over the past ten years. However, previous studies of the brand community and the virtual brand community mainly focused on the characteristics of the brand communities, but not on how strong virtual brand community engagement can be created. The research objective is to investigate the relationships between the Big Five personality traits, virtual community motives, frequency, amount, types of use, and membership duration and virtual brand ...