Now showing items 88-107 of 113

  • Thumbnail

    The impact of age on knowledge diffusion dynamics 

    Fang, Chih-Cheng (Assumption University, 2011)
  • Thumbnail

    The impact of information announcements on stock volatility 

    Ezenwa Sidney, Ahiwe (Assumption University, 2012)

    Information is vital for everyday life. It affects investor's perception of what stock investment to under- take in the stock market. Reacting to an announcement depends on how much impact the announcement is meant to have on the market. This research aims to determine the impact of both foreign and domestic key macroeconomic and microeconomic announcements on stock volatility of the Stock Exchange of Thailand. The research was conducted on eight industries which comprises of27 sectors and over 500 stocks in these sectors. ...
  • Thumbnail

    The importance of resource-based view in export performance of SMEs in Thailand 

    Theingi; Purchase, Sharo, jt. auth. (Assumption University, 2004)

    This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also highlights the important link between variety of firm resources and export performance.
  • Thumbnail

    The importance-performance analysis of service quality in administrative departments of private universities in Thailand 

    Krisana Kitcharoen (Assumption University, 2004)

    Service quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. ...
  • Thumbnail

    The influence of customer experience on behavioral response in lifestyle centers in Bangkok 

    Amornrat Pattarakitham (Assumption University, 2013)

    The purpose of this paper is to explore the influence of customer experience on consumer behav- ior towards lifestyle centers in Bangkok using the Stimulus-Organism-Response (S-0-R) model. In addition, the influences of the stimuli such as mall environment, customer-to-customer interaction, and mall tenant mix (variety), on behavioral response (revisit intention and desire to stay) were found in this study. A self-administered questionnaire was employed to collect data from customers who had visited lifestyle centers in Bangkok ...
  • Thumbnail

    The influences of the big five personality traits, virtual brand community motives and virtual brand community uses on virtual brand community engagement 

    Punnaluck Satanasavapak (Assumption University, 2012)

    The brand community has become a popular research topic among research scholars over the past ten years. However, previous studies of the brand community and the virtual brand community mainly focused on the characteristics of the brand communities, but not on how strong virtual brand community engagement can be created. The research objective is to investigate the relationships between the Big Five personality traits, virtual community motives, frequency, amount, types of use, and membership duration and virtual brand ...
  • Thumbnail

    The key antecedents of shared vision : a case study on an industrial estate developer in Thailand 

    Srobol Smutkupt (Assumption University, 2014)

    Vision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of ...
  • Thumbnail

    The propensity to pay dividends : the case of Thai listed firms 

    Malinee Ronapat (Assumption University, 2004)

    This paper investigates the propensity to pay dividends of the listed firms in the developing capital market of Thailand. It adopts similar methodology to Fama and French (2001) and explores the propensity to pay dividends given the particular characteristics of firms. These characteristics include profitability, investment opportunities and size. The findings suggest that the propensity to pay dividends slightly decline in pre-crisis, largely decline during crisis, but is resumed later in post-crisis period.
  • Thumbnail

    The regulatory use of credit rating : 

    Malinee Ronapat (Assumption University, 2005)

    This paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally active banks. The paper focuses mainly on the Basel Accords and rating of developing countries such as Thailand. In developing countries, the Basel Accords have an impact on the way financial institutions manage their reserve requirements for risky assets. Split rating and Rating shopping are also discussed as ...
  • Thumbnail

    The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok 

    Apiluck Thammawimutti; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

    This study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) to study the relationship tow_ard purchase intention. Product aftributes for this study were durability, CCD resolution, memory card capacity, easy to use, zoom distance, compatibility, size, design, and video record function. ...
  • Thumbnail

    The relationship between consumers perception of media credibility and purchase intention : a case study of the Bangkok Post newspaper 

    Ruj Vanasuntakul (Assumption University, 2008)

    The main purpose of this research was to investigate the relationship between the respondents' perception of media credibility factors (content, trustworthiness and expertise) and purchasing inten- tion toward the Bangkok Post newspaper. In addition, the study also examined the differences in re- spondents ' demographic variables (age, gender, income, education and nationality) and their purchase intention toward the Bangkok Post newspaper. The data was collected by using self-administered ques- tionnaires, which were ...
  • Thumbnail
  • Thumbnail
  • Thumbnail

    The relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products 

    Ma, Mengli (Assumption University, 2008)

    The main purpose of this study is to explore the relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products of Thai male consum- ers. This research utilized List of Values (LOV) to measure nine personal-oriented values. Sample survey technique was applied and a self administered questionnaire was established in order to collect data in Bangkok. The researcher found that six out of nine personal-oriented values had low positive relationships with attitude towards ...
  • Thumbnail

    The relationship between price deals, perceived quality, and brand equity for a high involvement product 

    Rachata Rungtrakulchai (Assumption University, 2013)

    This study aimed to investigate the impact of price deals and perceived quality on the brand equity in the context of brand knowledge and brand associations. This study extends the previous litera- ture on brand equity by focusing on how a consumer perceives brand in high involvement products. Eighteen face-to-face interviews were conducted to identify the product category for a high involvement product. Three hundreds and eighty-six sets of questionnaires were usable and completed. The findings supported that price deals ...
  • Thumbnail
  • Thumbnail
  • Thumbnail

    The relationships of financial assets in financial markets during recovery period and financial crisis : evidence from Thailand 

    Atinuch Kusolpalalert (Assumption University, 2013)

    The aim of this paper is to examine the long run relationship between SET index, gold price, 1- year, 2-year, and 10-year Government Bond Yield (GB), and 1-month and 3-month T-bill rate in Thai's financial market for the period between March 2001-December 2010 using Johansen method and to study their short-run adjustment through the Vector Error Correction Model (VECM) in order to find the speed of adjustment towards long run equilibrium. Moreover, this paper also tests the impact on each variable resulting from the changes in other ...
  • Thumbnail

    The role of knowledge gap in person to person knowledge diffusion : a study of Thai multilevel marketing business 

    Fang, Chih-Cheng; Theingi, Hl, jt. auth. (Assumption University, 2012)

    Knowledge gap was found in experimental studies but seldom found with the perception measure. lbis study integrates the previous knowledge concept and develops a perceived measure to investigate the role of knowledge gap in Multilevel marketing businesses' knowledge transfer. lbis study constructed a knowledge diffusion framework and uses the structural equation modeling analysis to test the model. The findings reveal that source capability, recipient capability and knowledge gap, positively affect knowledge diffusion. The per- ceived ...
  • Thumbnail

    The roles of intangible assets and website localization on the performance of Global Internet Startups 

    Amonrat Thoumrungroje; Rose, Jerman W, jt. auth. (Assumption University, 2005)

    Drawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on the performance of the global Internet startups. Despite various factors affecting the performance of such firms, this study, which is built on the resource-based view of the firm, focuses on the firm s intangible assets and strategy. The findings indicate that the performance of global Internet startups is ...