Now showing items 1-12 of 12

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    A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers 

    Heiniger, Daniel; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

    This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including tangibles, reliability, responsiveness, assurance, and empathy as well as the demographic characteristics were analyzed. Data were collected from 396 respondents in 9 train stations. The analyses found that overall expectation is higher than perception at a similar level for Thai and non-Thai respondents. The ...
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    An event study of the economic impact of professional sport teams on local incomes 

    Kaveepong Lertwachara; Cochran, James J, jt. auth. (Assumption University, 2005)

    Many cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so because they expect a professional sport team to enhance the local economy. Jn this paper we utilize an event study approach to examine the economic impact of a sport team on the local economy. The results indicate a negative impact of a sport team on local per capita income in both the short and long-run.
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    An examination of the psychological contract in Thailand 

    Krisda Tanchaisak (Assumption University, 2005)

    This study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the employees perceived importance of each type of psychological contract. Neither party perceived that transactional psychological contract was breached. The employee reported the organization had breached the balanced and relational psychological contracts to a certain extent. The organization agreed it had ...
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    An exploratory study on students' academic engagement activities 

    Nucharee Supatn (Assumption University, 2005)

    Since student engagement in academic activities is generally considered a qualified predictor of learning and personal development, this exploratory research study was conducted to find a tool to objectively measure students' academic engagement activities. The main constructs of the tool named the "Student academic report questionnaire, " were firstly replicated frqm the well-known "National Survey of Student Engagement " (NSSE) developed by Indiana University Center for Postsecondary Research and Planning, but the ...
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    Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study 

    Kukreja, Shveta; Batra, Adars, jt. auth. (Assumption University, 2005)

    The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the ...
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    Dow Jones commponents and economic indicators : a factor analysis approach 

    Kaveepong Lertwachara; Pattana Booncho, jt. auth. (Assumption University, 2005)

    This paper explores the relationships between economic indicators and movements in the Dow components returns. There have been numerous attempts to identify these relationships: the Arbitrage Pricing Theory (APT), one of these approaches, contributes directly to the mult(factor model. The theory, introduced by Ross in 19 7 6, has been a valuable approach to analyzing security returns because the APT allows analysts to study the effects of multiple influential factors . Factor analysis is then used to analyze these ...
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    Emotional intelligence for employees' motivation 

    Krisda Tanchaisak (Assumption University, 2005)

    This article adopts a system approach to analyze the Porter-Lawler model. This model synthe- sizes two important motivational models: the expectancy and the equity models. The expectancy model describes the influence of worker's expectation about the jobs and the rewards gained via the motiva- tion process. The equity model describes workers I comparison of rewards and effort ratios with others. The Porter-Lawler model suggests workers are motivated if they believe their effort will result in re- wards they deem important and ...
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    Money management in University students 

    Malinee Ronapat (Assumption University, 2005)

    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand 

    Potjanee Muangsillapasart; Patricia Arttachariy, jt. auth. (Assumption University, 2005)

    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching ...
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    The regulatory use of credit rating : 

    Malinee Ronapat (Assumption University, 2005)

    This paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally active banks. The paper focuses mainly on the Basel Accords and rating of developing countries such as Thailand. In developing countries, the Basel Accords have an impact on the way financial institutions manage their reserve requirements for risky assets. Split rating and Rating shopping are also discussed as ...
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    The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok 

    Apiluck Thammawimutti; Sirion Chaipoopirutana, jt. auth. (Assumption University, 2005)

    This study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) to study the relationship tow_ard purchase intention. Product aftributes for this study were durability, CCD resolution, memory card capacity, easy to use, zoom distance, compatibility, size, design, and video record function. ...
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    The roles of intangible assets and website localization on the performance of Global Internet Startups 

    Amonrat Thoumrungroje; Rose, Jerman W, jt. auth. (Assumption University, 2005)

    Drawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on the performance of the global Internet startups. Despite various factors affecting the performance of such firms, this study, which is built on the resource-based view of the firm, focuses on the firm s intangible assets and strategy. The findings indicate that the performance of global Internet startups is ...