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    An empirical study on organic product purchasing behavior : 

    Jatuporn Vongmahadlek (Assumption University, 2012)

    The striking awareness of organic product purchase behavior has noticeably increased througho~t the world. However, little is known about consumers' purchase behavior of organic products in developing coun- tries such as Thailand. Few studies had been empirically investigated the relative importance of purchase behavior. The main purpose of the research is to examine the phenomena and to provide the empirical evidence of organic products purchase behavior in a developing country, namely Thailand. Fishbein andAjzen's Theory of ...