Now showing items 1-6 of 6

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    A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers 

    Sirion Chaipoopirutana (Assumption University, 2007)

    This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of ...
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    A predictive model of satisfaction of Bangladeshi patients in two selected private hospitals in Thailand 

    Nafis, Adnan (Assumption University, 2007)

    The rese~h was conducted on 390 Bangladeshi patients of Bum nm grad Hospital and Bangkok Hospital, who traveled from Bangladesh to Thailand for treatmenJ purpose. The objective of this research was to identiJY key service quality factors of Thai private hospitals and assess how Bangladeshi patients' rate them. The service quality dimensions are: reliability, responsiveness, assurance, tangibles, communication, empathy, proce.u feamres., cost, access, billing services and treatment outcomes. A self administered ...
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    A study of luxury hotel guests' satisfaction in Bangkok, Thailand 

    Patnaree Chaiyapun (Assumption University, 2012)

    The study aims to examine critical factors and their impact on luxury hotel guests' satisfaction. The related attributes are guestroom, food and beverage, facilities, staff performance, location, convenience, incen- tive, and environment. The dependent variable is customer's overall satisfaction. Additionally, the research aims to examine the differences in each dimension of customers' demographic in terms of customer's overall satisfaction. Data was collected from four hundred respondents. Research :findings reveal that all ...
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    Determinants of intention to use websites : a case study of 3 leading sites in Thailand 

    Pradeep, S.; Shawyun, Tea, jt. auth. (Assumption University, 2008)

    This study examined the determinants of the intention to use websites in Thailand. The websites investigated were the 3 leading websites in Thailand namely,, and This study also aimed to explore the relationship between information quality, system quality, service quality, playfulness, and intention to use the websites. The result of this study showed that there was a significant relationship between the determinants dimension of intention to use the websites and intention to use ...
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    The effect of restaurant attributes on customers' overall perception and return patronage : 

    Batra, Adarsh; Ramapuram, Thresi Emmanue, jt. auth. (Assumption University, 2006)

    The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and ...