Browsing AU Journal of Management by Subject "Hospitality industry -- Thailand -- Bangkok"
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Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study (Assumption University, 2005)
The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the ...