Browsing AU Journal of Management by Subject "Intention to purchase"
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Ethnocentrism and its influence on intention to purchase domestic products : a study on Thai consumers in the central business district of Bangkok (Assumption University, 2014)
The purpose of this study was to study ethnocentrism and its influence on intention to purchase domestic products of consumers in the central business district of Bangkok. A total of 400 respondents, aged 25-60 years old in Bangkok's central business district area (CBD); early Sukhumvit, Phayathai, Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via convenient sampling technique. The results showed that consumer ethnocentrism has an influence on intention to purchase domestic ...