Browsing AU Journal of Management by Subject "Knowledge management"
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(Assumption University, 2011)
The role of knowledge gap in person to person knowledge diffusion : a study of Thai multilevel marketing business (Assumption University, 2012)
Knowledge gap was found in experimental studies but seldom found with the perception measure. lbis study integrates the previous knowledge concept and develops a perceived measure to investigate the role of knowledge gap in Multilevel marketing businesses' knowledge transfer. lbis study constructed a knowledge diffusion framework and uses the structural equation modeling analysis to test the model. The findings reveal that source capability, recipient capability and knowledge gap, positively affect knowledge diffusion. The per- ceived ...