Browsing AU Journal of Management by Subject "Marketing -- Data processing"
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Entrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology (Assumption University, 2003)
This paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the ...