Browsing AU Journal of Management by Subject "Non monetary cost"
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A comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates (Assumption University, 2014)
Customer perceived value is important as a key factor to predict consumption behavior, to un- derstand consumer insights, and to create competitive advantage and develop marketing strategies. The purpose of this study is to examine the relationship between customers' perceived value and its drivers which influence fine dining restaurant selection. This study proposes a framework and hypotheses by integrating the emotional model of Mehrabian-Russell ( 197 4) and Zeithaml 's customer perceived value theory (I 988). The results ...