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    Service quality in administrative departments of private universities in Thailand : strategies and recommendations 

    Krisana Kitcharoen (Assumption University, 2004)

    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of ...
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    The importance-performance analysis of service quality in administrative departments of private universities in Thailand 

    Krisana Kitcharoen (Assumption University, 2004)

    Service quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. ...