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    Service quality in administrative departments of private universities in Thailand : strategies and recommendations 

    Krisana Kitcharoen (Assumption University, 2004)

    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of ...