Now showing items 1-1 of 1

  • Thumbnail

    Perceived customer loyalty toward green hotels : a study of international tourists in the Sourth of Thailand 

    Nontipak Pianroj (Assumption University, 2012)

    The purpose ofthis study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand. The results illustrated that destination image ha!;! significant and positive relationships with customer satisfaction, which influences both attitudinal loyalty and behavioral loyalty toward the south ofThailand. Moreover, green image and ...