Now showing items 1-20 of 113

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    A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers 

    Heiniger, Daniel; Sirion Chaipoopirutana, jt. auth. (Assumption University)

    This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including tangibles, reliability, responsiveness, assurance, and empathy as well as the demographic characteristics were analyzed. Data were collected from 396 respondents in 9 train stations. The analyses found that overall expectation is higher than perception at a similar level for Thai and non-Thai respondents. The ...
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    A comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates 

    Warangrat Nitiwanakul (Assumption University)

    Customer perceived value is important as a key factor to predict consumption behavior, to un- derstand consumer insights, and to create competitive advantage and develop marketing strategies. The purpose of this study is to examine the relationship between customers' perceived value and its drivers which influence fine dining restaurant selection. This study proposes a framework and hypotheses by integrating the emotional model of Mehrabian-Russell ( 197 4) and Zeithaml 's customer perceived value theory (I 988). The results ...
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    A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers 

    Sirion Chaipoopirutana (Assumption University)

    This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of ...
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    A cross-cultural study of self-monitoring in relation to the big five personality traits of Thai and foreign students at Assumption University of Thailand 

    D'souza, June Bernadette; Krisda Tanchaisa, jt. auth. (Assumption University)

    This study examined if differences in self-monitoring which is a specific dispositional trait are related to differences in the big five general dispositional traits of personality for both Thai and Foreign BBA students at Assumption University. Out of a sample of 321 students, 151 were low and 170 were high self-monitors. The only trait that students differed on was extraversion with low self-monitors having higher scores on extraversion. The Thai and Foreign students were further divided into high and low ...
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    A predictive model of satisfaction of Bangladeshi patients in two selected private hospitals in Thailand 

    Nafis, Adnan (Assumption University)

    The rese~h was conducted on 390 Bangladeshi patients of Bum nm grad Hospital and Bangkok Hospital, who traveled from Bangladesh to Thailand for treatmenJ purpose. The objective of this research was to identiJY key service quality factors of Thai private hospitals and assess how Bangladeshi patients' rate them. The service quality dimensions are: reliability, responsiveness, assurance, tangibles, communication, empathy, proce.u feamres., cost, access, billing services and treatment outcomes. A self administered ...
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    A review of collaborative strategy for supply chain 

    Piyawan Puttibarncharoensri (Assumption University)
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    A review of statistical methods in the financial distress literature 

    Phassawan Suntraruk (Assumption University)
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    A review of U.S. federal funds rate impact on the stock return 

    Yaowaluk Teeharongrojwong (Assumption University)
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    A simple test of the CAPM model under bull and bear market conditions : the case of Thailand 

    Phassawan Suntraruk (Assumption University)

    The current study is aimed at examining the explanatory power of the CAPM model in Bull and Bear markets for Thailand from 2000 to 2006. Using the varying risk model suggested by Fabozzi and Francis (1977), the study evidences that the systematic risks or betas do not differ between Bull and Bear periods. The substantial forces of Bull and Bear markets have no impact on the CAPM model. The CAPM is still robust. Moreover. the study observes size effect in which small stocks are found to outper- form large ...
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    A study of luxury hotel guests' satisfaction in Bangkok, Thailand 

    Patnaree Chaiyapun (Assumption University)

    The study aims to examine critical factors and their impact on luxury hotel guests' satisfaction. The related attributes are guestroom, food and beverage, facilities, staff performance, location, convenience, incen- tive, and environment. The dependent variable is customer's overall satisfaction. Additionally, the research aims to examine the differences in each dimension of customers' demographic in terms of customer's overall satisfaction. Data was collected from four hundred respondents. Research :findings reveal that all ...
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    A study of teachers' burnout in relation to organizational citizenship behaviors and teaching experience 

    D'souza, June Bernadette (Assumption University)

    This study sought to explain the relationship of teachers 'burnout with organizational citizenship behaviors and teaching experience. The Mas/ash Burnout Inventory was used to assess teachers' burnout on the basis of three dimensions, which are the components of chronic occupational stress. Organizational citizenship behaviors was assessed in terms of five dimensions and an instrument was developed and piloted in order to measure teachers' organizational citizenship behaviors. Results indicated that female teachers ...
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    A study of work values and related job satisfaction of two work categories in Thailand 

    Pennapha Dhanasarnsilp; Johnson, Herber, jt. auth.; Siron Chaipoopirutana (Assumption University)

    Effectiveness requires speed and accuracy of information, prompt decisions, and responses in business with intense competition. Employees are a key factor in accomplishing the organizational goals and job satisfaction is one of the most important factors influencing employees' effectiveness. Task status, rewards, etc. are essential factors in job satisfactjon and are important dimensions related to work values. A total of 208 sales personnel and 209 manufacturing personnel were subjects in this study. A significant ...
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    An application of rank transformation : merger target predictions 

    Kaveepong Lertwachara; Pattana Booncho, jt. auth (Assumption University)

    This study attempts to predict merger targets among banks, and also investigates the predictive power rank transformation adds to the prediction models. Rank transformation has been suggested as a robust and powerful tool for financial problems. Multiple· discriminant analysis (MDA) and logistic regression have been applied to selected ranked and unranked financial ratios. Then, the classification results of MDA and logistic regression on both ranked and unranked data sets are compared. The results have indicated ...
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    An empirical study on organic product purchasing behavior : 

    Jatuporn Vongmahadlek (Assumption University)

    The striking awareness of organic product purchase behavior has noticeably increased througho~t the world. However, little is known about consumers' purchase behavior of organic products in developing coun- tries such as Thailand. Few studies had been empirically investigated the relative importance of purchase behavior. The main purpose of the research is to examine the phenomena and to provide the empirical evidence of organic products purchase behavior in a developing country, namely Thailand. Fishbein andAjzen's Theory of ...
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    An enhanced renewable energy utilization (EREU) model for electricity generation in Thailand 

    Andexer, Thomas (Assumption University)

    The main pu1pose of this research was to investigate the relationship between the respondents ' perception of media credibility factors (content, trustworthiness and expettise) and purchasing inten- tion toward the Bangkok Post newspaper. In addition, the study also examined the differences in re- spondents ' demographic variables (age, gender, income, education and nationality) and their purchase intention toward the Bangkok Post newspaper. The data was collected by using self-administered ques- tionnaires. which were ...
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    An event study of the economic impact of professional sport teams on local incomes 

    Kaveepong Lertwachara; Cochran, James J, jt. auth. (Assumption University)

    Many cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so because they expect a professional sport team to enhance the local economy. Jn this paper we utilize an event study approach to examine the economic impact of a sport team on the local economy. The results indicate a negative impact of a sport team on local per capita income in both the short and long-run.
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    An examination of human resource management practices by Japanese expatriate managers and their Impact on job satisfaction of employees of Matsui (Asia) Co., Ltd. 

    Yoshimichi Uratsuji; Patricia Arttachariy, jt. auth. (Assumption University)

    This paper explored the job satisfaction of employees of Matsui (Asia) Co., Ltd. (MA CJ, a foreign subsidiary of Matsui Mfg. Co., Ltd., which employs an ethnocentric staffing policy. A survey was used to assess employees ' perceptions toward MAC s management policies in general and toward Japanese expatriate managers on four dimensions of management skill. Job satisfaction was assessed in terms of the four dimensions of Herzberg s Motivation-Hygiene theory. Demographic attributes also were assessed. Attitudes toward ...
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    An examination of the psychological contract in Thailand 

    Krisda Tanchaisak (Assumption University)

    This study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the employees perceived importance of each type of psychological contract. Neither party perceived that transactional psychological contract was breached. The employee reported the organization had breached the balanced and relational psychological contracts to a certain extent. The organization agreed it had ...
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    An exploratory study on students' academic engagement activities 

    Nucharee Supatn (Assumption University)

    Since student engagement in academic activities is generally considered a qualified predictor of learning and personal development, this exploratory research study was conducted to find a tool to objectively measure students' academic engagement activities. The main constructs of the tool named the "Student academic report questionnaire, " were firstly replicated frqm the well-known "National Survey of Student Engagement " (NSSE) developed by Indiana University Center for Postsecondary Research and Planning, but the ...
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    Antecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand 

    Suppasit Sornsri (Assumption University, 2015)

    This study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals ...