Recent Submissions

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    The external ties of boards of directors and the execution of directors' function 

    Issara Titheesawad (Assumption University, 2012)

    The present paper examined the influence of the external network ties of boards of directors on their execution of the monitoring, advising, and environmental scanning function. The results from multiple regression analysis indicated that the external ties of boards of directors did not decrease directors' involvement and contribution on the focal firm's board; rather such ties enhance the execution of directors' function. Ties pro- vided opportunities for directors to scan the external environment and acquire knowledg...
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    A study of luxury hotel guests' satisfaction in Bangkok, Thailand 

    Patnaree Chaiyapun (Assumption University, 2012)

    The study aims to examine critical factors and their impact on luxury hotel guests' satisfaction. The related attributes are guestroom, food and beverage, facilities, staff performance, location, convenience, incen- tive, and environment. The dependent variable is customer's overall satisfaction. Additionally, the research aims to examine the differences in each dimension of customers' demographic in terms of customer's overall satisfaction. Data was collected from four hundred respondents. Research :findings reveal that all f...
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    The role of knowledge gap in person to person knowledge diffusion : a study of Thai multilevel marketing business 

    Fang, Chih-Cheng; Theingi, Hl, jt. auth. (Assumption University, 2012)

    Knowledge gap was found in experimental studies but seldom found with the perception measure. lbis study integrates the previous knowledge concept and develops a perceived measure to investigate the role of knowledge gap in Multilevel marketing businesses' knowledge transfer. lbis study constructed a knowledge diffusion framework and uses the structural equation modeling analysis to test the model. The findings reveal that source capability, recipient capability and knowledge gap, positively affect knowledge diffusion. The per- ce...
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    Long term behavior of stock return and the U.S. quantitative announcement : evidence in Thailand 

    Yaowaluk Techarongrojwong; Witsaroot Pariyaprasert, jt. auth. (Assumption University, 2012)

    This study examines the impact of the U.S. Quantitative Easing announcement on the stock market in Thailand. Many previous studies examine the effect of U.S. monetary policy announcement on the stock market in the other countries with a narrowly examined period. This study focuses on the long term behavior of the stock return in Thailand, so the examined period (event window) is expanded to Day -10 through Day 30. Two Quantitative Easing announcements are examined with 309 firm-announcement observations for the an- nounceme...
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    The influences of the big five personality traits, virtual brand community motives and virtual brand community uses on virtual brand community engagement 

    Punnaluck Satanasavapak (Assumption University, 2012)

    The brand community has become a popular research topic among research scholars over the past ten years. However, previous studies of the brand community and the virtual brand community mainly focused on the characteristics of the brand communities, but not on how strong virtual brand community engagement can be created. The research objective is to investigate the relationships between the Big Five personality traits, virtual community motives, frequency, amount, types of use, and membership duration and virtual brand com- ...
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    The impact of information announcements on stock volatility 

    Ezenwa Sidney, Ahiwe (Assumption University, 2012)

    Information is vital for everyday life. It affects investor's perception of what stock investment to under- take in the stock market. Reacting to an announcement depends on how much impact the announcement is meant to have on the market. This research aims to determine the impact of both foreign and domestic key macroeconomic and microeconomic announcements on stock volatility of the Stock Exchange of Thailand. The research was conducted on eight industries which comprises of27 sectors and over 500 stocks in these sectors....