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dc.contributor.authorKrisana Kitcharoen
dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.identifier.citationAU Journal of Management 2, 2 (June-December 2004), 13-19
dc.descriptionIn English ; only abstract in English.
dc.description.abstractTo be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of these universities were interviewed. The research findings show that according to the university senior administrators, the most important service attribute is "Empathy", while the best performed service attribute is "Tangible". Although most administrators believed the students are satisfied with the service quality, all of them acknowledged the necessity for further improvement.
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectAU Journal of Management
dc.subjectAU Journal of Management -- 2004
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherCustomer services -- Quality control
dc.subject.otherPrivate universities and colleges -- Thaland
dc.subject.otherPrivate universities and colleges -- Quality control
dc.titleService quality in administrative departments of private universities in Thailand : strategies and recommendations
mods.genreJournal Article
au.identifier.bibno0021-0549[Full Text](

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