International business adaptation : a study on Thai exporters
by Chawit Chaikittisilpa
Title: | International business adaptation : a study on Thai exporters |
Author(s): | Chawit Chaikittisilpa |
Contributor(s): | Assumption University. Martin de Tours School of Management and Economics |
Issued date: | 2006 |
Publisher: | Assumption University |
Citation: | AU Journal of management 4, 1 (January-June 2006), 1-16 |
Abstract: |
This study uses multiple regression analysis to examine credibility and benevolence of manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s business adaptation in an international relationship. Results based on a sample of one hundred Thai industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence, credibility and commitment, commitment and business adaptation. By using split-group analysis and Chow-test, moderating effects of environmental volatility and degree of asset specificity on commitment- adaptation, relationships were found. |
Description: |
In English ; only abstract in English. |
Subject(s): | Assumption University – Periodicals
International business enterprises Exports – Thailand |
Keyword(s): | AU Journal of Management
AU Journal of Management -- 2006 |
Resource type: | Journal Article |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/13234 |
Files in this item (EXCERPT) |
|
| View auj-management-abstract-13234.pdf ( 229.98 KB ) |
This item appears in the following Collection(s) |
|