International business adaptation : a study on Thai exporters
International business adaptation : a study on Thai exporters
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2006
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Assumption University
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eng
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application/pdf
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Assumption University. Martin de Tours School of Management and Economics
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AU Journal of management 4, 1 (January-June 2006), 1-16
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Abstract
This study uses multiple regression analysis to examine credibility and benevolence of
manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s
business adaptation in an international relationship. Results based on a sample of one hundred Thai
industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence,
credibility and commitment, commitment and business adaptation. By using split-group analysis and
Chow-test, moderating effects of environmental volatility and degree of asset specificity on commitment-
adaptation, relationships were found.
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In English ; only abstract in English.
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Thailand
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.