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dc.contributor.authorChawit Chaikittisilpa
dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.identifier.citationAU Journal of management 4, 1 (January-June 2006), 1-16
dc.descriptionIn English ; only abstract in English.
dc.description.abstractThis study uses multiple regression analysis to examine credibility and benevolence of manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s business adaptation in an international relationship. Results based on a sample of one hundred Thai industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence, credibility and commitment, commitment and business adaptation. By using split-group analysis and Chow-test, moderating effects of environmental volatility and degree of asset specificity on commitment- adaptation, relationships were found.
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectAU Journal of Management
dc.subjectAU Journal of Management -- 2006
dc.subject.otherAssumption University – Periodicals
dc.subject.otherInternational business enterprises
dc.subject.otherExports – Thailand
dc.titleInternational business adaptation : a study on Thai exporters
mods.genreJournal Article
au.identifier.bibno0021-0617[Full Text](

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