Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
by Wu, Rui
Title: | Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China |
Author(s): | Wu, Rui |
Contributor(s): | Assumption University. Graduate School of Business |
Publisher: | Assumption University |
Citation: | AU-GSB e-Journal 5, 1 (June 2012), 66-75 |
Description: |
In English ; only abstract in English. |
Subject(s): | Assumption University -- Periodicals
AU-GSB e-Journal AU-GSB e-Journal -- 2012 |
Keyword(s): | Consumer behavior
Foreign branded product Willingness to buy |
Resource type: | Journal Article |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/13381 |
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