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dc.contributor.authorKriengsin Prasongsukam
dc.contributor.otherAssumption University. Graduate School of Business
dc.identifier.citationAU-GSB e-Journal 2, 1 (January 2009), 17-32
dc.descriptionIn English ; only abstract in English.
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectCRM implementation
dc.subjectCustomer relationship management
dc.subjectCRM road map
dc.subjectCRM project management
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherAU-GSB e-Journal
dc.subject.otherAU-GSB e-Journal -- 2009
dc.titleCustomer relationship management from theory to practice : implmentation steps
mods.genreJournal Article
au.identifier.bibno0021-1086[Full Text](

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