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dc.contributor.authorPunnaluck Satanasavapak
dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.identifier.citationAU Journal of Management 8, 1 (January-June 2010), 1-19
dc.descriptionIn English ; only abstract in English
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectAU Journal of Management
dc.subjectAU Journal of Management -- 2010
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherBrand name products
dc.subject.otherBranding (Marketing)
dc.subject.otherInternet marketing
dc.titleThe effects of virtual communities on brand equity
mods.genreJournal Article
au.identifier.bibno0021-0613[Full Text](

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