The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City
by Cuong, Nguyen Quoc
Title: | The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City |
Author(s): | Cuong, Nguyen Quoc |
Contributor(s): | Assumption University. Graduate School of Business |
Issued date: | 2009 |
Publisher: | Assumption University |
Citation: | AU-GSB e-Journal 2, 2 (December 2009), 55-63 |
Description: |
In English ; only abstract in English. |
Subject(s): | Assumption University -- Periodicals
AU-GSB e-Journal AU-GSB e-Journal -- 2009 Asia Commercial Bank -- Management -- Ho Chi Minh City Banks and banking -- Customer services Customer services |
Keyword(s): | Perceived service quality
Corporate image Customer satisfaction Switching costs Customer loyalty |
Resource type: | Journal Article |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/14110 |
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