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  • AU GSB: Vol. 2, No. 2 (December 2009)
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The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City

by Cuong, Nguyen Quoc

Title:

The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City

Author(s):

Cuong, Nguyen Quoc

Contributor(s):

Assumption University. Graduate School of Business

Issued date:

2009

Publisher:

Assumption University

Citation:

AU-GSB e-Journal 2, 2 (December 2009), 55-63

Description:

In English ; only abstract in English.

Subject(s):

Assumption University -- Periodicals
AU-GSB e-Journal
AU-GSB e-Journal -- 2009
Asia Commercial Bank -- Management -- Ho Chi Minh City 
Banks and banking -- Customer services
Customer services

Keyword(s):

Perceived service quality
Corporate image
Customer satisfaction
Switching costs
Customer loyalty

Resource type:

Journal Article

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.

URI:

http://repository.au.edu/handle/6623004553/14110
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This item appears in the following Collection(s)

  • AU GSB: Vol. 2, No. 2 (December 2009) [4]


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Copyright © Assumption University.
All Rights Reserved.

Contact Us

The St. Gabriel's Library   
Hua Mak Campus  
Ramkhamhaeng 24, Hua Mak  
Bangkok Thailand 10240  
Tel.: (662) 3004543-62 Ext. 3402  
Fax.: (662) 7191544  
E-Mail Library : library@au.edu  


The Cathedral of Learning Library
Suvarnabhumi Campus
Bang Na-Trad Km. 26 Bangsaothong
Samuthprakarn Thailand 10540
Tel.: (662) 7232024, 7232025
Fax.: (662) 7191544
E-Mail Library : library@au.edu
 

 

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