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dc.contributor.authorCuong, Nguyen Quoc
dc.contributor.otherAssumption University. Graduate School of Business
dc.coverage.spatialHo Chi Minh City
dc.date.accessioned2015-07-03T07:56:22Z
dc.date.available2015-07-03T07:56:22Z
dc.date.issued2009
dc.identifier.citationAU-GSB e-Journal 2, 2 (December 2009), 55-63
dc.identifier.urihttp://repository.au.edu/handle/6623004553/14110
dc.descriptionIn English ; only abstract in English.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectPerceived service quality
dc.subjectCorporate image
dc.subjectCustomer satisfaction
dc.subjectSwitching costs
dc.subjectCustomer loyalty
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherAU-GSB e-Journal
dc.subject.otherAU-GSB e-Journal -- 2009
dc.subject.otherAsia Commercial Bank -- Management -- Ho Chi Minh City 
dc.subject.otherBanks and banking -- Customer services
dc.subject.otherCustomer services
dc.titleThe effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City
dc.typeText
mods.genreJournal Article
au.identifier.bibno0021-1093
au.link.externalLink[Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/400/352)


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