dc.contributor.author | Cuong, Nguyen Quoc | |
dc.contributor.other | Assumption University. Graduate School of Business | |
dc.coverage.spatial | Ho Chi Minh City | |
dc.date.accessioned | 2015-07-03T07:56:22Z | |
dc.date.available | 2015-07-03T07:56:22Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | AU-GSB e-Journal 2, 2 (December 2009), 55-63 | |
dc.identifier.uri | http://repository.au.edu/handle/6623004553/14110 | |
dc.description | In English ; only abstract in English. | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject | Perceived service quality | |
dc.subject | Corporate image | |
dc.subject | Customer satisfaction | |
dc.subject | Switching costs | |
dc.subject | Customer loyalty | |
dc.subject.other | Assumption University -- Periodicals | |
dc.subject.other | AU-GSB e-Journal | |
dc.subject.other | AU-GSB e-Journal -- 2009 | |
dc.subject.other | Asia Commercial Bank -- Management -- Ho Chi Minh City | |
dc.subject.other | Banks and banking -- Customer services | |
dc.subject.other | Customer services | |
dc.title | The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City | |
dc.type | Text | |
mods.genre | Journal Article | |
au.identifier.bibno | 0021-1093 | |
au.link.externalLink | [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/400/352) | |