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dc.contributor.authorSirion Chaipoopirutana
dc.contributor.otherAssumption University. Martin de Tours School of Management and Economics
dc.identifier.citationAU Journal of Management 5, 2 (July-December 2007), 1-9
dc.descriptionIn English ; only abstract in English.
dc.description.abstractThis study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of MR.. T CU3tomers.
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subjectAU Journal of Management
dc.subjectAU Journal of Management -- 2007
dc.subject.otherAssumption University -- Periodicals
dc.subject.otherConsumer satisfaction
dc.subject.otherConsumer behavior
dc.titleA comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers
mods.genreJournal Article
au.identifier.bibno0021-0572[Full Text](

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