A predictive model of satisfaction of Bangladeshi patients in two selected private hospitals in Thailand

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2007
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Assumption University
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eng
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application/pdf
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Assumption University. Martin de Tours School of Management and Economics
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AU Journal of Management 5, 2 (July-December 2007), 10-20
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Abstract
The rese~h was conducted on 390 Bangladeshi patients of Bum nm grad Hospital and Bangkok Hospital, who traveled from Bangladesh to Thailand for treatmenJ purpose. The objective of this research was to identiJY key service quality factors of Thai private hospitals and assess how Bangladeshi patients' rate them. The service quality dimensions are: reliability, responsiveness, assurance, tangibles, communication, empathy, proce.u feamres., cost, access, billing services and treatment outcomes. A self administered survey method was used to conduct the research with the help of a questionnaire. A non- probability judgment sampling plan was used to collect data. The analysis was done by using SPSS programs. Multiple-regression was used. Descriptive analysis indicates that Bangladeshi patients w~ generally satisfied with the overall service quality of the two Thai Private Hospitals.
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In English ; only abstract in English.
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