The effects of sex appeal advertising on Thai consumers' emotional and behavioral responses
by Arpavadee Visetbhakdi
Title: | The effects of sex appeal advertising on Thai consumers' emotional and behavioral responses |
Author(s): | Arpavadee Visetbhakdi |
Contributor(s): | Assumption University. Martin de Tours School of Management and Economics |
Issued date: | 2011 |
Publisher: | Assumption University |
Citation: | AU Journal of Management 9, 1 (January-June 2011), 1-12 |
Description: |
In English ; only abstract in English. |
Subject(s): | Assumption University -- Periodicals
Consumer behavior |
Keyword(s): | AU Journal of Management
AU Journal of Management -- 2011 |
Resource type: | Journal Article |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/14384 |
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