The examination of brand trust and perceived risk in the relationship between consumer satisfaction and brand loyalty : a study of a leading Shampoo Brand in Thailand

Published date
2006
Resource type
Publisher
Assumption University
ISBN
ISSN
DOI
Call no.
Thesis 658.827 K16e 2006
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Edition
1st ed.
Copyrighted date
Language
eng
File type
application/pdf
Extent
85 p. ; 30 cm.
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Advisor
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Business Administration
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (MBA) -- Assumption University, 2006.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)
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