Recent Submissions

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    Employees' organizational commitment and their citizenship behaviors : a study on logistic land haulage providers in the Eastern Seaboard Industrial Estates, Thailand 

    Manop Rungseanuvatgol (Assumption University, 2014)

    Given the vulnerabilities of present businesses, logistic solutions have to be crafted and aimed at, in order to get excellent service quality. As a labor intensive sector, the performance of logistic organi- zations lies in the hands of employees. The research aimed to investigate whether organizational citizen- ship behaviors (OCB) were positively influenced by four variables: the organizational commitment, the transformational leadership behavior, the organizational culture and the goal setting. Only the innova- tive (B-value ...
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    A comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates 

    Warangrat Nitiwanakul (Assumption University, 2014)

    Customer perceived value is important as a key factor to predict consumption behavior, to un- derstand consumer insights, and to create competitive advantage and develop marketing strategies. The purpose of this study is to examine the relationship between customers' perceived value and its drivers which influence fine dining restaurant selection. This study proposes a framework and hypotheses by integrating the emotional model of Mehrabian-Russell ( 197 4) and Zeithaml 's customer perceived value theory (I 988). The results ...

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