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dc.contributor.authorNoppamas Suwannasri
dc.date.accessioned2015-06-26T05:13:06Z
dc.date.available2015-06-26T05:13:06Z
dc.date.issued2003
dc.identifier.urihttp://repository.au.edu/handle/6623004553/1606
dc.descriptionThesis (MBA) -- Assumption University, 2003.
dc.descriptionIncludes bibliography.
dc.format.extent103 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherConsumers' preferences
dc.subject.otherConsumers -- Thailand -- Bangkok -- Attitudes
dc.subject.otherBeer -- Marketing
dc.titleA study of the relationship between memory, attitude, perception and consumption situations toward Thai consumer's behavioral intention of local and global brands of beer in the Bangkok area
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
thesis.degree.nameMaster of Business Administration
au.identifier.bibno0016-3675
au.identifier.callnoThesis 658.8342 N821s 2003


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    วิทยานิพนธ์ระดับปริญญาโท

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