Recent Submissions

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    Thai students' destination choice for higher education : a comparative study on U.S., U.K. and Australia 

    Korbchai Tantivorakulchai (Assumption University, 2014)

    The purpose of this study is to investigate the underlying factors for Thai students' destination choice as well to explain the relationship between the influencing factors and decision making process of Thai students. Push and pull factors were used to explain the motivation underpinning students' choice of study destination. A total of 660 self-administered questionnaires were distributed using convenience sampling at OCSC International Education Expo 2013, organized by the Office of Civil Service Com- mission (OCSC), on 2 ...
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    Ethnocentrism and its influence on intention to purchase domestic products : a study on Thai consumers in the central business district of Bangkok 

    Onvara Vadhanavisala (Assumption University, 2014)

    The purpose of this study was to study ethnocentrism and its influence on intention to purchase domestic products of consumers in the central business district of Bangkok. A total of 400 respondents, aged 25-60 years old in Bangkok's central business district area (CBD); early Sukhumvit, Phayathai, Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via convenient sampling technique. The results showed that consumer ethnocentrism has an influence on intention to purchase domestic p...
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    Ownership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011 

    Charnsid Leelakasemsant (Assumption University, 2014)

    Impacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and eq...
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    The key antecedents of shared vision : a case study on an industrial estate developer in Thailand 

    Srobol Smutkupt (Assumption University, 2014)

    Vision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of ...

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