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dc.contributor.authorWaranuch Chongsakvittayasarn
dc.date.accessioned2015-06-26T05:13:26Z
dc.date.available2015-06-26T05:13:26Z
dc.date.issued2002
dc.identifier.urihttp://repository.au.edu/handle/6623004553/1721
dc.descriptionA thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
dc.descriptionIncludes bibliography.
dc.format.extent136 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherAdvertising, Direct-mail
dc.subject.otherConsumer behavior
dc.titleAttitude and buying behavior of buyers through direct mail advertising
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
au.identifier.bibno0014-9123
au.identifier.callnoThesis 658.8342 W253a 2002


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    วิทยานิพนธ์ระดับปริญญาโท

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