Browsing 2.05 Vincent Mary School of Science and Technology by Subject "Categorical dependent variable"
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Applying logistic regression analysis: a study of the influential factors on consumers' purchasing decision toward mobile service provider in Bangkok, Thailand (2009-10)
Logistic regression analysis is one of multivariate analysis where the outcome of dependent variable is categorical variable and the independents are quantitative variables, categorical variables, or both. The objective of this study was to propose the application of logistic regression analysis in order to identify the influential factors on consumers' purchasing decision among top three mobile service providers in Thailand: Advanced Info Service Public Col, Ltd (AIS), Total Access communication Public Col, Ltd (DTAC), and True Corporation ...