Now showing items 1-3 of 3

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    Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies 

    Boonlert Watjatrakul (2010-04)

    The study explores student attitudes toward treating students as customers in fundamental and higher educations based on three units of analysis−educational levels (undergrad vs. graduate), institution status (public vs. private), and interdisciplinary (technology, engineering, and business). It also examines students’ opinions toward using the student-customer concept in higher education. Quantitative and qualitative data were analyzed to answer the research questions. The quantitative analysis results indicate that, in overall, students disagree ...
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    Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS 

    Boonlert Watjatrakul (2009-12)

    Educational institutions deploy email and short message service (SMS) to maintain efficient communication with their students. This research examines factors influencing students' attitudes toward using SMS and email, and compares the differences in the proposed factors between email and SMS. The results show that information richness and mobility affect students' perceived utility of email and SMS while information privacy and perceived utility affect the students' attitudes toward using email and SMS. Social pressure has found no impact on ...
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    Using the students-as-customers concept in technology disciplines: students' perspectives 

    Boonlert Watjatrakul (2010)

    Educational institutions increasingly adopt the students-as-customers concept to satisfy their students. Understanding students’ perspectives on the use of this business concept in educational institutions is necessary for the institutions to effectively align these perspectives with their management practice. The study investigates whether students in technology and business disciplines have significantly different attitudes toward using the students-as-customers concept in educational institutions and explores the impact of treating ...