Identification of the relationship between corporate social responsibility (CSR) and purchase intention: a case study of condominium development in Bangkok area
by Kaniya Pornpratang
Title: | Identification of the relationship between corporate social responsibility (CSR) and purchase intention: a case study of condominium development in Bangkok area |
Author(s): | Kaniya Pornpratang |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Master of Business Administration in Mageting |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2012 |
Publisher: | Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2012. |
Subject(s): | Consumers -- Decision making
Consumer behavior Social responsibility of business |
Resource type: | Thesis |
Extent: | xiii, 208 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/17454 |
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