The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
by Suwanna Kitseree
Title: | The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand |
Author(s): | Suwanna Kitseree |
Degree name: | Master of Business Administration |
Degree level: | Doctoral |
Degree discipline: | Doctor of Philosophy Program in Business Administration |
Degree department: | Martin de Tours School of Management and Economics |
Degree grantor: | Assumption University |
Issued date: | 2015 |
Publisher: | Bangkok : Assumption University |
Description: |
Dissertation (Ph.D. BA)--Assumption University, 2015. |
Subject(s): | Assumption University -- Dissertations
Banks and banking -- Insurance business Banks and banking -- Insurance business -- Thailand Banks and banking Customer services Financial services industry |
Resource type: | Dissertation |
Extent: | xiii, 273 p. ; 30 cm. |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/17525 |
Files in this item (EXCERPT) |
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| View AU-Dissertation-Abstract-223635.pdf ( 172.33 KB ) |
Files in this item (CONTENT) |
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| View AU-Dissertation-Fulltext-223635.pdf ( 15.17 MB ) |
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