The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand
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Published date
2015
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Publisher
Bangkok : Assumption University
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DOI
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Dissertation 368 S967e 2015
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Language
eng
File type
application/pdf
Extent
xiii, 273 p. ; 30 cm.
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Citation
Degree name
Master of Business Administration
Degree level
Doctoral
Degree discipline
Doctor of Philosophy Program in Business Administration
Degree department
Martin de Tours School of Management and Economics
Degree grantor
Assumption University
Abstract
Table of contents
Description
Dissertation (Ph.D. BA)--Assumption University, 2015.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)