A study of factors affecting purchase intention on mobile shopping towards Tmall.com of University Students in Kunming, China
by Yan, Zhang
Title: | A study of factors affecting purchase intention on mobile shopping towards Tmall.com of University Students in Kunming, China |
Author(s): | Yan, Zhang |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Master of Business Administration in Marketing |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2015 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2015. |
Subject(s): | Consumer behavior
Shopping -- China -- Mobile Electronic commerce Internet marketing |
Resource type: | Thesis |
Extent: | x, 154 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/17684 |
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