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dc.contributor.authorYan, Zhang
dc.date.accessioned2016-03-04T03:18:42Z
dc.date.available2016-03-04T03:18:42Z
dc.date.issued2015
dc.identifier.urihttp://repository.au.edu/handle/6623004553/17684
dc.descriptionThesis (M.B.A.)--Assumption University, 2015.en_US
dc.descriptionIncludes bibliographyen_US
dc.format.extentx, 154 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.)en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherBangkok : Assumption Universityen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subject.otherConsumer behavioren_US
dc.subject.otherShopping -- China -- Mobileen_US
dc.subject.otherElectronic commerceen_US
dc.subject.otherInternet marketingen_US
dc.titleA study of factors affecting purchase intention on mobile shopping towards Tmall.com of University Students in Kunming, Chinaen_US
dc.typeTexten_US
mods.genreThesisen_US
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)en_US
thesis.degree.departmentGraduate School of Businessen_US
thesis.degree.disciplineMaster of Business Administration in Marketingen_US
thesis.degree.grantorAssumption Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Administrationen_US
au.identifier.bibno0022-3978
au.identifier.callnoThesis 658.8342 Y21s 2015


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    วิทยานิพนธ์ระดับปริญญาโท

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