Factors affecting customer loyalty: a case study of BCEL Bank in Lao PDR
by Lathtanaphone Thykeo
Title: | Factors affecting customer loyalty: a case study of BCEL Bank in Lao PDR |
Author(s): | Lathtanaphone Thykeo |
Degree name: | Master of Business Administration |
Degree level: | Masters |
Degree discipline: | Master of Business Administration Program |
Degree department: | Graduate School of Business |
Degree grantor: | Assumption University |
Issued date: | 2015 |
Publisher: | Bangkok : Assumption University |
Description: |
Thesis (M.B.A.)--Assumption University, 2015. |
Subject(s): | Banque Pour Le Commerce Exterieur Lao Public
Customer loyalty Consumer satisfaction Banks and banking -- Customer services |
Resource type: | Thesis |
Extent: | xii, 141 p. : ill. ; 30 cm. + 2 CD-ROMs (4 3/4 in.) |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. |
URI: | http://repository.au.edu/handle/6623004553/17696 |
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| View AU-Thesis-Fulltext-224010.pdf ( 3,725.17 KB ) |
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